cross-platform



PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

Six Rules to Make a YouTube Brand Channel Rock!

Written on
January 23rd 2014
Author
John Rich

ADOTAS – We’ve all probably heard some of the crazy stats that tell the story of YouTube’s meteoric rise and global impact on society. Just in case you haven’t seen the latest numbers, or if you’re hoping to impress folks at an upcoming cocktail party, here are the most recent ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...

It’s Not Digital – It’s Mobile

Written on
May 17th 2013
Author
Sandy Shanman

ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Celtra Launches Updated Mobile Ad Building Platform, Predicts a Mobile-First Future for Ads

Written on
June 26th 2012
Author
Brian LaRue

ADOTAS – Mobile-centered rich media ad platform provider Celtra launched its new AdCreator 3 today, designed to operate as a means of building ads in a number of formats without requiring complex coding skills or SDKs, distributing those ads across any platforms and tracking the performance of those ads over ... more...

Tablet App Development: One for All, Not One by One

Written on
October 25th 2011
Author
Tamir Strauss

ADOTAS – Since the launch of the original iPad around two years ago, numerous manufacturers have entered the tablet market, mostly with fairly limited success. Various reports have highlighted that Apple currently commands around 80% of all tablet sales and Apple’s Q2 results saw the iPad overtake the Mac revenue ... more...