cross-channel-marketing



Visual IQ and Marin Software Formalize Strategic Partnership

Written on
April 15th 2014
Author
Press Release

NEEDHAM, Mass., April 15, 2014 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider, andMarin Software (NYSE:MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced the companies have officially partnered to help joint clients maximize the effectiveness of paid search campaigns through attribution-powered ... more...

Visual IQ and Tapad Team Up to Bolster Cross-Device Attribution

Written on
April 2nd 2014
Author
Press Release

NEEDHAM, Mass., April 2, 2014 (ADOTAS) – Today, Visual IQ, the leading cross channel marketing attribution software provider, announced that it has forged a strategic partnership with Tapad, the leader in unified cross-device marketing technology. Through the partnership, Visual IQ will offer marketing performance insights across PCs, smartphones and tablets to its ... more...

Mobile Marketing, Privacy on Tap for RampUp 2014

Written on
February 4th 2014
Author
Press Release

SAN FRANCISCO,February 4, 2014 (ADOTAS)–Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced that its agenda for the upcoming RampUp 2014 is now set and promises to cover many critical issues that will impact Chief Marketing Officers in the near future. ... more...

Second Screen Phenomenon Opens Cross-Channel Marketing Opportunities

Written on
November 13th 2013
Author
Christine Oliveri

ADOTAS – Device proliferation is changing the way we access and view media, with consumers increasingly likely to use a smartphone or tablet as a second screen while viewing content on TV or online. A Time Warner study highlighted by Adweek shows that multitasking via second screens during TV viewing ... more...

Conversion Attribution in Cross-Channel Marketing: Giving Credit Where Credit is Due

Written on
June 4th 2013
Author
Jason Burke

ADOTAS – We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball coach to Jesus. Digital marketers, however, could take a cue from 50 Cent. In the ... more...

Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
Press Release

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...

Chris Knoch Returns to IgnitionOne as U.S. VP of Sales

Written on
October 8th 2012
Author
Press Release

NEW YORK (October 8, 2012) – IgnitionOne, the global leader in digital marketing solutions, has appointed Chris Knoch as U.S. Vice President of Sales. Most recently Chris was Global Vice President of Client Services at Kenshoo Social. Chris was one of the earliest employees of SearchIgnite (now IgnitionOne) and ... more...

Responsys Unveils 4th Annual Email Design Look Book

Written on
August 23rd 2012
Author
PR

Responsys, Inc. (Nasdaq:MKTG), a leading provider of email and cross-channel marketing solutions, today announced the release of its fourth annual Email Design Look Book, which spotlights twenty email marketing designs from brands around the world that are setting the standard for excellence in layout, design, copywriting, personalization and automation of ... more...

Reaching Across Channels to Build Customer Loyalty

Written on
June 15th 2012
Author
Bill Van De Laarschot

ADOTAS - It’s no secret that the world of retail is in the midst of extensive changes. Most of these changes are a result of the newly claimed power that consumers now hold in the buying process. Gone are the days when branding executives create positioning for their products and ... more...