cross-channel-conversation



Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
Press Release

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...