cross-channel-analytics



DG Goes All-In On Video with New Spot-Centric Brand Identity

Written on
March 11th 2013
Author
AdotasWire

NEW YORK (March 11, 2013) — DG (NASDAQ: DGIT), the world’s leading ad management and distribution platform, is introducing a unified brand identity that incorporates all of its TV and online solutions under a single corporate umbrella. The consolidated DG offers comprehensive ad campaign management that includes multi-screen delivery, cross-channel ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Study Shows How Demographics Impact Digital Coupon Conversion Rates

Written on
August 28th 2012
Author
PR

RevTrax®, the leading omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced the results of a four-month study of digital coupon activations across its roster of hundreds of brand and retail customers.  By assigning real-world metrics to ... more...