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Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships

Written on
May 17th 2013
Author
Peter Minck

ADOTAS — Strong marketing strategies attract attention and build the brands we know. Good marketing practices bring in valuable partners and new customers. Both approaches encourage existing customers to deepen their commitment to a brand.  But marketing alone doesn’t drive a business. If something goes wrong in the behind-the-scenes machinery [...] more...

For B2B Marketers, the Future is Behind the Firewall

Written on
May 6th 2013
Author
Mark Dye

ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking [...] more...

Not All DMPs are Created Equal: What Every Smart Marketer Should Know

Written on
April 26th 2013
Author
Rob Gatto

ADOTAS – As the ad-tech ecosystem has evolved over the past two to three years, I hear a lot of major brands, agencies and networks/marketplaces asking about data management platforms (DMPs).  Some have called the DMP “the gateway to the next step in the evolution of digital marketing” or the [...] more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
AdotasWire

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates [...] more...

Lead Hoarding: Why Being Stingy Can Really Pay Off

Written on
April 19th 2013
Author
Justin Gray

ADOTAS — One of the great things we all love about marketing automation is that it allows the sales team to really focus its efforts. But this can also be somewhat of a wolf in sheep’s clothing. From day one, salespeople are taught that a sale is, first and foremost, [...] more...

The Most Important Business Tool of the Future: The Mobile App

Written on
April 16th 2013
Author
Ian Schenkel

ADOTAS — Today we are in a transition in the way we work and the tools we use to work. Since the introduction of the iPhone in 2007, there has been a growing shift in the technology businesses use. There is no question that there is a growing demand for [...] more...

VIDEO CHAT: Infusionsoft CEO/Founder Clate Mask at Infusioncon 2013

Written on
March 28th 2013
Author
Mike Daly

ADOTAS – Clate Mask CEO and Founder of Infusionsoft, chats with Adotas at Infusioncon 2013, held at the Westin Kierland Resort and Spa in Scottsdale, Arizona. The annual conference is sponsored by InfusionSoft, which has created a platform that combines CRM, e-commerce, social media and email marketing into a single, [...] more...

Live Twitter Feed: Infusioncon 2013

Written on
March 28th 2013
Author
Mike Daly

ADOTAS – More than 2,000 entrepreneurs from around the world have gathered at the Westin Kierland Resort and Spa in Scottsdale, Arizona for Infusioncon 2013. The annual event is sponsored by InfusionSoft, which has created a platform that combines CRM, e-commerce, social media and email marketing into a single, powerful [...] more...

Facing Marketing’s Moment of Truth

Written on
March 18th 2013
Author
Justin Talerico

The moment of truth isn’t when they click on your ad or even when they randomly land on your website. It’s when your call to action makes a promise and your brand either fulfills that promise — or not. Research confirms that online visitors make the decision to stay on a [...] more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
February 6th 2013
Author
Graham Clark and Max Fresen

For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and sustain attention. As the digital media industry has emerged over the last 20 years, it has followed the lead of the broader marketing industry, [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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