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FIRE UP Your Lead Generation Campaign

Written on: September 29th 2008
Author: Ian Strain-Seymour

ADOTAS EXCLUSIVE — Does this scenario sound familiar? You have an overwhelming amount of data. You are running a number of different campaigns and don’t know which campaigns are generating the leads your sales team loves and which campaigns are simply producing leads that end up just wasting their time. [...] more...

How To Mass-Customize Email Marketing

Written on: August 8th 2008
Author: Luc Vezina

ADOTAS EXCLUSIVE — There’s been a lot of buzz recently about the value of email as a marketing channel. A marketing report from Shop.org, State of Retailing Online 2008, reveals that 92% of online retailers rely on email as their primary marketing tool. Retailers who participated in the study, conducted [...] more...

Overthrow Workflow’s Tyranny, See 400% Performance Lift

Written on: August 4th 2008
Author: Martin Smith

ADOTAS EXCLUSIVE — Having migrated into the online space from a career in direct response and CRM, I am acutely attuned to comprehending the balance between message and audience. When I taught direct marketing courses it was always interesting for me to see students’ reactions when they realized the largest lift [...] more...

Beware: Speed Trap Ahead

Written on: July 31st 2008
Author: Michael Radigan

ADOTAS EXCLUSIVE — Let’s face it. Sometimes we’re our own worst enemy. A couple of weeks ago, I had an early meeting and my two-year-old daughter decided she didn’t want to wear pants to summer camp. Period. After much pleading, arguing and bribing, I managed to drop her off at [...] more...

Flypaper Studio Launches Flypaper Pro

Written on: July 21st 2008
Author: Kathleen

ADOTAS – Flypaper Studio, Inc., is announcing the release of Flypaper Pro and the general availability of their flagship product, Flypaper (a rich media app that enables subscribers to create, edit and share interactive presentations and other content for live or Web-based delivery). Flypaper Pro is a business solution that allows [...] more...

Salesforce.com Integrates AdWords

Written on: August 24th 2006
Author: Editor

Customer resource management (CRM) service Salesforce.com has released Salesforce for Google AdWords, a service that will combine the Google AdWords system with Salesforce.com’s CRM system to let users manage and measure their search marketing campaigns right next to their customer data. Salesforce for AdWords can handle the purchase of keywords, [...] more...

Internet Marketing M&A Staying Strong in ‘06

Written on: January 30th 2006
Author: Editor

In its 12th annual “Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms”, investment bank AdMedia Partners found that mergers & acquisitions for experiential marketing companies — guerilla, buzz, CRM and viral among others — will remain strong. In fact, for the first time in five years, a [...] more...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...