crm
More Than Satisfied: Emotionally Connecting With Consumers
ADOTAS – For years now, marketers have been obsessed with customer satisfaction, to the great benefit of the American consumers. But while companies have profited from the increased attention to quality and service that comes with an emphasis on “satisfying” customers, satisfaction has become commoditized, particularly in mature industries like [...] more...
Social for Acquisition Marketers: Turning the Funnel Into an Accordion
ADOTAS – The traditional digital acquisition funnel is difficult to navigate, filled with multiple opportunities for traffic drop-off. When successfully completed, it ends abruptly for users. Marketers invest countless hours honing in on their target demographic using psychographic profiling, behavioral data, contextual placement and innumerable analytics to get in front [...] more...
Case Study: Act-On Ramps Up HA Advantage’s Email Marketing
ADOTAS – It’s quite the quandary — as a startup, the key to building business is getting the good word out. However, limited resources (such as a small staff) can easily stifle marketing efforts. That’s where a company like Portland, Ore.-based Act-On Software, which focuses on marketing automation and CRM management for companies large and [...] more...
Does Your CRM Strategy Include Mobile?
ADOTAS – Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies, media [...] more...
Consumer Democracy Now! Hipcricket’s Hasen Talks Social Media CRM in the Smartphone Era
ADOTAS – If social media is the customer relationship management tool of the early 21st century, then smartphones and mobile devices that connect to the Internet are its portable extensions. Imagine a vacuum cleaner with a hose add-on for those hard-to-reach spots, except this hose can be carried with you [...] more...
CRM & Social Media: Where the Puck Is Headed
ADOTAS – When I first got into our industry, a brilliant man by the name of Buz Price gave me a great piece of advice. “Skate where the puck is going, not where it has been.” I remember being impressed with the brilliance this obvious yet often neglected idea represented. It [...] more...
Rapleaf Offers Discomforting But Valuable Insight Into Data Marketplace Mechanics
ADOTAS – In the behavioral targeting family, Rapleaf is kind of like that creepy uncle you invite to your wedding as a courtesy, but then avoid him like the plague at the reception lest he corner you and explain the benefits of his favorite sexual lubricant. Theoretically, there’s nothing wrong with [...] more...
Keeping Social Media Social
ADOTAS – Social media is growing, and along with it, the marketers who appreciate and understand its power are growing in the way we use it. It’s been years since I first logged into Twitter, built my Facebook fan page and started a blog. In that time, I’ve worked to blend [...] more...
Resends: Putting the R Back in CRM
ADOTAS – Currently, the traditional customer relationship model is being cannibalized by “buy now” technologies that elevate products in importance over brand, and emarketers are realizing that they can’t just transact business as usual and expect to attract and retain a loyal customer base. The old model was about engaging customers [...] more...
TIBCO Reels in Loyalty Lab
ADOTAS – Back in June, Loyalty Lab President Keith Rose introduced me to green stamps, the original loyalty marketing program in the ’70s — a decade in which I didn’t exist. Alas, the point of the article was that with sophisticated CRM technology and personalized promotions, green stamps look quite [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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