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Pepsi Tastes a New Generation Online

Written on: March 14th 2008
Author: Editor

ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...

Microsoft Expands Display Ad Business With Rapt Buy

Written on: March 14th 2008
Author: Editor

ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...

Spot Runner Deals Blow To MSN, Snags Top Exec

Written on: March 14th 2008
Author: Editor

ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...

Agency.com Snags Ogilvy Director

Written on: March 12th 2008
Author: Editor

ADOTAS — Agency.com, Omnicom Inc.’s digital arm, has announced the appointment of Jeremy Daly as director of planning. Daly will lead Agency.com’s New York office in developing new interactive strategies. Daly will report to Riccardo Zane, president of Agency.com. Most recently, Daly was a partner and marketing director at Ogilvy New [...] more...

Jivox Hopes to Do for Video What Google’s AdWords Did for Display

Written on: March 10th 2008
Author: Editor

ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...

AdReady Puts New Funding to Use By Poaching Two Bigwigs

Written on: March 10th 2008
Author: Editor

ADOTAS – The company that hopes to democratize display advertising – by making it possible for anyone to build a campaign in “minutes” – has snagged two executives from sprawling search and software behemoths. AdReady plucked an AOL and a Microsoft Corp. exec to spearhead revenue-spiking and strategy initiatives, the [...] more...

Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers

Written on: March 6th 2008
Author: Editor

ADOTAS — Sponsored links disproportionately affect younger web surfers and those who are about to make big changes in their life, according to a BIGresearch analysis. The consumer intelligence firm’s Simultaneous Media Survey showed that 9% of respondent are “greatly influenced” by sponsored links when searching for products online. Those who [...] more...

EU Likely To Give Google/DoubleClick Merger the Green Light

Written on: March 6th 2008
Author: Editor

ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports. The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from [...] more...

Consumers Starting To Respond Positively to Mobile Ads

Written on: March 5th 2008
Author: Editor

ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...

Note to Casper: Spielberg To Launch Paranormal Social Site

Written on: March 4th 2008
Author: Editor

ADOTAS — The creative mind behind “Poltergeist,” “E.T.: The Extra-Terrestrial” and “Close Encounters of the Third Kind,” Steven Spielberg plans to expand his spooky empire and launch a social network devoted to people who have had or are interested in learning about paranormal experiences, TechCrunch reported last night. The network may [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...