creative
iMedia Announces Winners of Its First Agency Awards
ADOTAS – Interactive media and marketing trade publication and event producer iMedia announced the winners of its first iMedia Agency Awards today. Collecting nominations and votes from visitors to the iMedia website and attendees of its sponsored events, the 10-year-old publication granted awards in ten categories. The Agency of the Year [...] more...
Online Workspaces Bridge the Gaps Between Creative Teams
ADOTAS - What sets creative agencies apart from other companies is not only the imagination and freshness of their work, but how teams work together to innovate and collaborate with clients to reach their end goals. Unfortunately, there are inherent collaboration challenges in the agency environment caused by a number of [...] more...
Image Advertising and Direct Response Team Up
ADOTAS – Engaging, creative content that builds an enduring brand while driving immediate sales. That’s what today’s most successful new companies demand from their advertising partners. Oh, yes – and ways to measure both. Quickly, so as not to waste precious marketing dollars and time on creative executions and [...] more...
2adpro Pastes Private Label on Inkzoo Creative Engine
ADOTAS – While it may be simpler than ever to buy hundreds of thousands of targeted impressions, turning around effective ad creative at scale isn’t such a snap — especially for small businesses. Hence why 2adpro is introducing the Inkzoo platform, with its 500-member design team, as a private-label service [...] more...
Marketing Outsourcing Is a No-Brainer
ADOTAS – Shrinking and scrambling are two words we normally don’t see when it comes to marketing agencies. But in today’s economy we are watching marketing budgets shrink and agencies scramble as they drive to stay relevant. In steps smart outsourcing. Let’s take a look at some brand [...] more...
Passing the Creative Baton to Clients
ADOTAS – If you’re on the agency side, it’s not your imagination; client attention spans really have shrunk to such minuscule proportions that they can now be measured only by subatomic particle research equipment. If you’re on the client side, it’s not your imagination either; superfluous layers of agency bureaucracy — [...] more...
Custom Display Creative: The Need for Speed
ADOTAS – In the carnival of digital marketing, there are some cool new rides in Display Ad Land. Thanks to powerful developments like retargeting and real-time bidding, the once-lowly banner ad has enjoyed a resurgence in status. Any advertiser can now plug into a real-time market of display ad [...] more...
Advocate for the User
ADOTAS – Longer ago than I want to admit, I was sitting in a directing class at the American Film Institute while the instructor boiled down the role of the film director to its essence: “The director is the ultimate advocate for the audience.” Made perfect sense when he said it. [...] more...
Creative Considerations for the iPad
ADOTAS – There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device. Flurry [...] more...
Toys or Tools?
ADOTAS – I love toys. Gizmos, games, whatchamacallits, gewgaws. I spent years directing toy commercials and loved the whole process, because I loved toys before I started doing that, and continued to love them after I stopped. Creatives love toys. Take a walk around your creative department — if you don’t [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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