creative
Creative Considerations for the iPad
ADOTAS – There is no doubt that Apple once again moved the needle and generated a new level of hype around mobile devices. In fact, in the first hour after the iPad launch announcement on Jan. 27, Mashable reported an average of 3,000 tweets per minute about the soon-to-be-released device. Flurry [...] more...
Toys or Tools?
ADOTAS – I love toys. Gizmos, games, whatchamacallits, gewgaws. I spent years directing toy commercials and loved the whole process, because I loved toys before I started doing that, and continued to love them after I stopped. Creatives love toys. Take a walk around your creative department — if you don’t [...] more...
With Innovation Interactive, Dentsu Finally Gets Its Digital Ad Shop
ADOTAS – After having its $700 million bid for Razorfish denied, Japanese ad agency Dentsu has been shouting from the rooftops that it was on the hunt for a digital ad shop. It’s finally a bagged a winner: Dentsu Holdings USA announced that it has acquired Innovation Interactive — the parent [...] more...
Baking the creative from scratch
ADOTAS – We live in a world of “found” creative. And the sword is double-edged. While it’s contributed, certainly, to the efficient execution of our ideas — a good thing — it’s also tended to homogenize those ideas. Not a good thing. At the very least, it warrants discussion. First let [...] more...
The Sack: Will concept for food
ADOTAS — Almost two weeks ago, advertising creatives Shane Dawson and Ben Birchall found themselves out of a job. After 5 years at the same agency, the creative team is given their pink slips after a big account walks. They decide to document their redundancy. This is their story. (Now, [...] more...
IAB shoots for collaboration in creative ad units
ADOTAS — Revising standard online advertising units has been a major topic as the traditional digital formats have faltered. The Online Publishers Association came out with its own initiative: fixed Panel, which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a [...] more...
Niches win for online creatives
ADOTAS — Usually in this column I offer opinions, or report observations. This time, though, I want to put forth a theory, and discuss a little of how I think it impacts creative. Here’s the theory: Mass is gone. Niche is all that exists anymore. We know that traditional advertising was built [...] more...
Creativity vs standard ad unit
ADOTAS — Standards for ad units, such as putting banner ads at the top, might have to change as the online advertising industry struggles to move forward. The question is how much can it change without annoying users. Gawker Media seems to be doing well by allowing takeover advertising, and others [...] more...
Engaging People, not Users
ADOTAS EXCLUSIVE — I frequently find myself in conversations with clients and other agency folks about how to reach and persuade people who are on the web. I don’t know about you, but I find these conversations increasingly difficult, because as far as practical reality for most of the products most [...] more...
Horn Corp: open door digital marketing
ADOTAS — The folks over at Horn Corp are trying to do good for others, while doing good for themselves. The full-service marketing and media agency is calling it “laboring for love.” A bit much? Maybe? But with current employment prospects, talented, creative and hungry people are left with few options, according [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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