creative-optimization



The Death of Display (As We Know It)?

Written on
October 25th 2012
Author
Richard L. Tso

Hold onto your hats: Yes, the banner ad has been around for nearly 20 years.  John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative ... more...

Crunch Time: Consolidation Is Coming to Display Ecosystem

Written on
February 17th 2011
Author
Chris O'Hara

ADOTAS – If I had to pick “bravest guy in this business,” I would pick Luma Partners banker Terence Kawaja. Back when he was at GCA Savvian, he tried to actually put the business of digital display advertising into one 8½ by 11 document and give it some order. Ever since ... more...

AdoTube Brings Creative Optimization to In-Stream Video Ads

Written on
October 28th 2010
Author
Gavin Dunaway

ADOTAS – Real-time creative optimization is becoming a necessity in display campaigns, but AdoTube is upping the ante by bringing a similar tool to in-stream video advertising When using AdoTube’s various creative templates, advertisers can use the AdoTube Platform and Creative Studio Wizard to quickly fine-tune messaging, interactivity and overall appearance ... more...

Automating Success With Creative Optimization

Written on
July 16th 2010
Author
Ariel Geifman

ADOTAS – Many sci-fi films portray a world where computers take control over mankind. It’s a scary concept and yet, in the near future, we may find even within our own industry, a world where computers make creative decisions for us. But there’s no need to fear or panic. Unlike “Terminator” ... more...