Adotas » CPX-Interactive http://www.adotas.com Where Interactive Advertising Begins Thu, 09 Feb 2012 23:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 CPX Returns to Roots With New Platform http://www.adotas.com/2009/12/cpx-returns-to-roots-with-new-platform/ http://www.adotas.com/2009/12/cpx-returns-to-roots-with-new-platform/#comments Wed, 02 Dec 2009 18:35:24 +0000 Gavin Dunaway http://www.adotas.com/2009/12/cpx-returns-to-roots-with-new-platform/ cpx.jpgADOTAS — Sometimes a company has to get back to its roots — CPX Interactive has launched CPX adROIt, its own proprietary ad management platform.

Returning to a proprietary platform is a bit nostalgic — B.U.D.S. was the first ad-serving platform created by CPX Interactive CEO Mike Seiman and CTO Carlton Hickman back in the early 2000s — but more represents the logical next step for the company.

“CPX adROIt will be a one-stop shop for an advertiser to leverage the breadth of online media across the entire globe,” said Seiman. “[W]e have grown beyond what third-party technology can allow us to do.”

The tool will be allow users to execute and manage online media buys of any size and find targeted audiences through real-time data integration. In addition, CPX adROIt can be custom-integrated with both supply- and demand-side platforms.





]]> http://www.adotas.com/2009/12/cpx-returns-to-roots-with-new-platform/feed/ 0 AdBrite Launches Program To Bolster Ad/Publisher Symbiosis http://www.adotas.com/2008/03/adbrite-launches-program-to-bolster-adpublisher-symbiosis/ http://www.adotas.com/2008/03/adbrite-launches-program-to-bolster-adpublisher-symbiosis/#comments Thu, 20 Mar 2008 14:19:32 +0000 Sarah Novotny http://www.adotas.com/2008/03/adbrite-launches-program-to-bolster-adpublisher-symbiosis/ rocket1.jpgADOTAS — Internet ad marketplace AdBrite announced today the official launch of its Network Partnership program. Several interactive ad networks are already participating – including Advertising.com and CPX Interactive.

The partnership program enables ad networks to supply advertising and Web site inventory directly to the AdBrite Marketplace, enhancing advertiser/publisher symbiosis. The program has a full range of ad formats, targeting capabilities and site-level transparency, the company said.

Partners pay auction-determined prices for advertising, while those bringing sites into the network participate in a revenue-sharing deal with AdBrite.

“From our early memberships in the industry’s largest exchanges, to our enthusiastic support of AdBrite’s Network Partnership Program, CPX Interactive continues to embrace advances that forward the openness and efficiency of the online display advertising space. AdBrite’s open marketplace platform provides a great way for ad networks to work together to improve overall efficiency,” said David Zapletal, executive vice president of Network & Exchange Relations at CPX Interactive.

AdBrite is the fourth-largest ad network according to comScore. It serves about 1 billion pages a day.





]]> http://www.adotas.com/2008/03/adbrite-launches-program-to-bolster-adpublisher-symbiosis/feed/ 0