cpm
CPMs Shoot Up in Fourth Quarter on Rubicon Index
ADOTAS – While CPMs normally jump as the holidays roll around and retailers market like mad to attract consumers, the Rubicon Project reported a 34% hike in CPMs quarter over quarter during the fourth quarter on its Rubicon 20 Index. Rubicon believes this increase on the index, which measures CPM prices [...] more...
Display: A Medium Unsuited to the Message
ADOTAS – With the economy in recession and consumers examining their checking account balances more closely than ever, marketers have followed suit — spelling trouble for online display ads. In the first half of 2009, display accounted for only 34% of U.S. online ad spend. Of that, only 38% sold with [...] more...
Bringing Sweet Leads Home for the Holidays
ADOTAS – Each year, it seems the holiday “shopping season” grows by a few weeks, pushed back earlier into autumn by enthusiastic retailers hoping to expand their sales. And while I’d like to say I take advantage of these opportunities, once again it’s December and I’m online searching for presents [...] more...
Mapping Out the Non-Proprietary Search Space: Part II
ADOTAS – This is the second in a three-part series on the non-proprietary search space. Read the first article here. In my first article on the non-proprietary search market, I hoped to shed some light and definition on this often confusing sector of the online search advertising industry. In the second [...] more...
Adify finds food is on clickers’ minds
ADOTAS – Users must be starving — the food vertical on Adify’s Network Builder Platform, one of 13 measured, nearly doubled between the second and third quarters. Food CPMs were up 91%, from a median CPM of $3.63 in the second quarter to $6.94 in the third. This accelerated the vertical’s [...] more...
Facebook, Fresh Direct, Time vs CPM and tradeshows drew comments this week
ADOTAS — Some of our readers’ opinions for the last week’s stories. Facebook and Holocaust Denial; and Facebook, breasts – no; Holocaust denial groups – yes. Brad Nickel: “Where should they stop? Darfur? USSR? Native Americans? Which deniers get censored and which do not? Does it take 10,000 dead to qualify for no [...] more...
Click-through rates up by cutting ads
ADOTAS — An abundance of inventory and falling prices don’t always mean falling revenue, but SmartMoney has tried a new tack to keep advertisers and prices stable. The personal finance site started to cut down the number of ads, especially the low-performing ones, and increasing its click-through rates, according to AdAge. [...] more...
B2B cost-per-action wins in 2009
ADOTA — No surprise, but a large majority of business-to-business marketers said they will be focusing on performance-based advertising in 2009, at the expense of traditional display advertising, a new survey reveals. Of the respondents, 78 percent said they are planning to raise their spending on cost-per-action/acquisition formats this year, according [...] more...
Eyealike Unveils Image/Video Recognition Ad Solution
ADOTAS – Eyealike is now offering its photo recognition expertise (previously used to find potential romantic partners) to the ad-targeting world. The company is touting the new Eyealike VisualAd as the “world’s first image and video-based contextual advertising platform for social networks and rich media Web sites.” Users will be able [...] more...
Local Shops Have Leg Up on Social Sites
ADOTAS — The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms. Those who are just now getting on board may be “showing up late to the party,” while the current advertisers are experiencing disappointing click-through rates. Despite the [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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