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cpm



Epic Unveils Metric That Boost Online Campaign Value 60%

Written on
May 13th 2008
Author
Kathleen

ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an advertiser’s [...] more...

ABC.com To Test Tolerance for Online Ads

Written on
May 2nd 2008
Author
Kathleen

ADOTAS – The line between cramming so many commercials down a viewer’s throat they turn on the brands (or the broadcaster) and failing to sufficiently capitalize on an opportunity to expose them to various brands is perilously thin. Disney-ABC Television Group has decided to see just how far they can [...] more...

Cash Money! Pontiflex Gets $2.5M in Funding

Written on
April 30th 2008
Author
Kathleen

ADOTAS – Pontiflex, Inc., a company involved in the online lead generation marketplace, reports that it has completed a $2.5 million Series A funding round led by New Atlantic Ventures and Greenhill SAVP. The funds will be used to build the company’s sales and marketing efforts and support its suite of [...] more...

Adroll Rolls Out eBay-Style Ad Platform

Written on
April 16th 2008
Author
Kathleen

ADOTAS — Adroll, a platform that empowers small and mid-sized publishers to sell their ad space together, is opening its doors to a public beta. The company was inspired to serve small and medium-sized publishers by simultaneously reducing their costs and raising their interactive ads’ profiles. Adroll’s system works by allowing [...] more...

Conflict of Interest

Written on
April 9th 2008
Author
DM Confidential

ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] more...

Report: Send Interactive Ad Dollars to Smaller Sites

Written on
April 7th 2008
Author
Kathleen

ADOTAS — Whether it’s on the playground or online, it sometimes seems like the little guys are screwed from the get-go – they just don’t have the tools, technology or infrastructure to compete against the big bullies boys – they’re destined to lose. For years, the Web has been aggrandized as [...] more...

VideoEgg Hatches CPE Pricing

Written on
February 20th 2008
Author
Editor

ADOTAS - VideoEgg is introducing a new service called “AdFrames Brand Response Network;” an alternative to CPM for video advertising. Rates will be determined on how users respond to ads, reports Mashable.  VideoEgg explains engagement by saying “Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation [...] more...

Pricing For Online Video Advertising

Written on
December 24th 2007
Author
Alternative Media

What are video sites getting for CPMs? On the high end are niche sites for business leaders from WSJ.com and the Wall Street Journal Digital Network, selling video ads for $90 CPM on their video pre-rolls. On the other end are video ads on sites that focus on user generated content, [...] more...

ContextWeb Opens ASDAQ Door To All

Written on
October 22nd 2007
Author
Editor

Last week ContextWeb, Inc., a contextual online ad exchange, announced the opening of its ASDAQ ad exchange to all site publishers. The ASDAQ “Selling Desk,” is a self service web application that allows publishers to name the CPM they would ask for their inventory. Small publishers may also make their [...] more...

From CPM to CPM(2): Moving Beyond the First Impression into a Second Life

Written on
October 27th 2006
Author
Jay Goss

For most of its existence, advertising has been priced around the notion of X dollars per 1,000 impressions (CPM). Considering the relative consistency of the media landscape over the past 100 years (or so), this has worked well and generally been appropriate. We adjust up/down based on the [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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