cpm



What You Need To Know About Digital Ad Fraud and How To Stop It

Written on
December 9th 2014
Author
Dean Harris

It ranks as one of the Interactive Advertising Bureau’s (IAB) top initiatives for the next five years according to Randall Rothenberg, the organization’s President and CEO. In fact, the IAB spotlighted the issue of online ad fraud at its Annual Conference in February and has put a major effort into ... more...

Facebook Ads Study: Reach Trumps Engagement Optimization

Written on
May 22nd 2014
Author
Mike Daly

ADOTAS — SocialCode has just released a new report on Facebook Ads and how to make them drive branding and offline sales. The report, “For Branding Campaign ROI, Engagement Optimization Isn’t the Best Bet,” explores the challenge that comes with so-called “engagement metrics,” which the authors content is a red herring for ... more...

Why CPM Is Neither Dead Nor Dying

Written on
April 21st 2014
Author
Bill Guild

ADOTAS – In a recent article titled “The Death of CPM,” the CFO of a B2B digital marketing platform company asked, “Are the old [cost per mille] metrics still working?” This question implies that CPM once worked and no longer does. The effectiveness of cost per mille as a metric, if ... more...

The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

xAd: 2014 Mobile Advertising Predictions

Written on
January 2nd 2014
Author
Dipanshu Sharma

ADOTAS – When we think about predictions for 2014 in the mobile ad space, we’ll forego mention of ideas and forecasts such as, “greater consolidation,” “continued mobile adoption,” etc. – those are simply givens.  As with any rapidly expanding industry, the mobile space will inevitably witness business shake ups, expansions ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Managing Risks While Monetizing Unsold Inventory

Written on
October 15th 2013
Author
Mike Moreau

ADOTAS — “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the website ... more...

EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...

The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control

Written on
September 12th 2013
Author
Shachar Radin-Shomrat

ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach still reigns supreme. However, as online advertising is becoming increasingly data-driven, the savviest advertisers now realize it can also ... more...

Larissa’s Picks to Click: Facebook’s New Ad Bidding Model, Mobile Platforms, Kool-Aid Man Reboot

Written on
April 18th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Laryngitis was definitely not something I was prepared for.  Anyone else having a rough week? According to AdExchanger, Facebook is now utilizing ... more...