cpm
How Publishers Can Survive the Great Content Value Dilution
ADOTAS – A recent Wall Street Journal piece titled “Content Deluge Swamps Yahoo” paints a bleak picture for web publishers and the online media world in general. The article belabors the diminishing value of web content, citing falling CPMs and market share at Yahoo! and AOL, as well as challenges [...] more...
How Much For That Cookie in the Window?
ADOTAS – The greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, [...] more...
Modern Online Ads Can Lead to ‘Black Swans’ for Brands
DIGITAL DUE DILIGENCE – If there’s one way to sum up the resurgence of display advertising compared to search advertising in the last few years, it would be this: Display is finally a market. Like a financial security that can be split, swapped, sliced, diced, packaged, unpackaged, and hedged, ad [...] more...
Talkin’ About Our Lead Generation
ADOTAS – It seems that throughout today’s marketing and advertising industry, every broker, manager, and digital specialist is trying to find a new workable lead-generation model. Coupled with tight budgets (due to a slow economy and a drive to show results and ROI), advertisers, brands, and mailers alike are less [...] more...
DigitalMoses: CPA Network… No, CPC!
DM CONFIDENTIAL: Performance marketing has always been about that — performance — which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of differentiation, and it lowered the risk as [...] more...
Lousy Facebook Ads Cost More? Inconceivable!
ADOTAS – There are a lot of fascinating findings in the Efficient Frontier’s First Quarter 2011 Global Digital Marketing Performance Report, but the one that is going to get all the attention is that CPC Facebook ad prices have jumped by 40% quarter over quarter. Say wha? Facebook ads may not [...] more...
Injecting Search Optimization Strategies into Display
ADOTAS – One of the draws to search advertising is “on the fly” optimization and now there’s no reason why it should be any different for digital display. Up until recently the main hurdle to display optimization was the lack of tools available to marketers. What tools existed were largely [...] more...
Arbitrary Be Thy Name, Facebook Ad Eval System
ADOTAS – It’s a repeating nightmare of mine — I log into Facebook and an administer rejects me. Why? Apparently I’m irrelevant to the social mediascape. But I have so much more to plant on Farmville… Some lead-generation and direct-response marketers using targeting techniques have already seen this nightmare come true [...] more...
CPMs Shoot Up in Fourth Quarter on Rubicon Index
ADOTAS – While CPMs normally jump as the holidays roll around and retailers market like mad to attract consumers, the Rubicon Project reported a 34% hike in CPMs quarter over quarter during the fourth quarter on its Rubicon 20 Index. Rubicon believes this increase on the index, which measures CPM prices [...] more...
Display: A Medium Unsuited to the Message
ADOTAS – With the economy in recession and consumers examining their checking account balances more closely than ever, marketers have followed suit — spelling trouble for online display ads. In the first half of 2009, display accounted for only 34% of U.S. online ad spend. Of that, only 38% sold with [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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