cpl
Social Media Hot Destination for Leads
ADOTAS – Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand’s Facebook site is more important than its actual website. Pontiflex’s second “Cost-Per-Lead Advertising Data Report” suggests he might be on to something as leads are increasingly being directed to social media and [...] more...
Online branding in the age of performance
ADOTAS — The world we live in is steeped in a culture of performance. You can’t escape it. Leave alone advertisements for the powerful BMW M3, even the environmentally friendly BMW Mini Cooper (44.2 mpg) takes great pains to proclaim its speed (0-60 in 8.5 seconds) for fear of losing out [...] more...
Pontiflex Launches Free CPL Ad Program
ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL [...] more...
Economy Down, Online Brand Marketing Up!
ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies. According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets. But [...] more...
Pontiflex Takes the Click Out of Banner Ads
ADOTAS – Pontiflex, an open and transparent cost per lead market, has announced plans to help advertisers create CPL banner ads with its ad management platform. The new AdUnit X banners enable customers to opt-in to advertiser offers within the banner itself – no click-through necessary. Interactive advertisers can create the [...] more...
CPL Launches Lead-Gen Into The Future
ADOTAS – Today, Pontiflex, an open CPL market, announced the launch of Pontiflex GENList 2.0. This program will serve as an open and transparent publisher directory for the online lead-gen industry. Using Pontiflex GENList 2.0, advertisers will have the ability to exclusively pay for consumer leads as opposed to clicks [...] more...
Cash Money! Pontiflex Gets $2.5M in Funding
ADOTAS – Pontiflex, Inc., a company involved in the online lead generation marketplace, reports that it has completed a $2.5 million Series A funding round led by New Atlantic Ventures and Greenhill SAVP. The funds will be used to build the company’s sales and marketing efforts and support its suite of [...] more...
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Latest News
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
- Muddy Waters for The FCC’s New Plan March 17th 2010 ADOTAS -Tuesday the FCC relased a plan with over 200 [...] more »
- To Pay, or Not To Pay March 17th 2010 ADOTAS – Only one in five U.S. consumers is willing [...] more »
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
Features
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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