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Pontiflex Launches Free CPL Ad Program

Written on
September 16th 2008
Author
Kathleen

ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL [...] more...

Economy Down, Online Brand Marketing Up!

Written on
August 15th 2008
Author
Zephrin Lasker

ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies.  According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets.  But [...] more...

Pontiflex Takes the Click Out of Banner Ads

Written on
July 15th 2008
Author
Kathleen

ADOTAS – Pontiflex, an open and transparent cost per lead market, has announced plans to help advertisers create CPL banner ads with its ad management platform. The new AdUnit X banners enable customers to opt-in to advertiser offers within the banner itself – no click-through necessary. Interactive advertisers can create the [...] more...

CPL Launches Lead-Gen Into The Future

Written on
May 28th 2008
Author
Editor

ADOTAS - Today, Pontiflex, an open CPL market, announced the launch of Pontiflex GENList 2.0. This program will serve as an open and transparent publisher directory for the online lead-gen industry. Using Pontiflex GENList 2.0, advertisers will have the ability to exclusively pay for consumer leads as opposed to clicks [...] more...

Cash Money! Pontiflex Gets $2.5M in Funding

Written on
April 30th 2008
Author
Kathleen

ADOTAS – Pontiflex, Inc., a company involved in the online lead generation marketplace, reports that it has completed a $2.5 million Series A funding round led by New Atlantic Ventures and Greenhill SAVP. The funds will be used to build the company’s sales and marketing efforts and support its suite of [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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