cpg



HookLogic Taps Elizabeth Jackson as CMO/EVP of Corporate Strategy, Patrick Cartmel as Client Services SVP

Written on
April 14th 2014
Author
AdotasWire

NEW YORK, April 14, 2014 (ADOTAS) — Building on the company’s momentum delivering superior search and performance marketing, HookLogic today announced the addition of Elizabeth Jackson as CMO and Executive VP of Corporate Strategy and Patrick Cartmel as Senior VP of Client Services. The combination of Jackson, a classically trained ... more...

Study Reveals Moms’ Top Grocery Destinations and Smartphone Activities Before and During Store Visit

Written on
January 8th 2014
Author
AdotasWire

SEATTLE, January 8, 2014 (ADOTAS) —  Placed, released a new study that found just 5% of smartphone couponing moms prefer to access CPG sites while in stores, with coupon and grocer websites preferences 5 times larger. Additionally, Placed found that specialty grocers like Whole Foods and Trader Joe’s somewhat surprisingly ... more...

A Beacon of Hope for Brand/Retailer Collaboration

Written on
November 19th 2013
Author
Catherine Tabor

ADOTAS – Before the world went digital, the relationship between consumers and manufacturers of consumer packaged goods was somewhat distant. Sure, brands could work to engender loyalty by appealing to consumer emotions with TV and print advertising — which, if it worked, boosted sales — but that’s where the romance ... more...

4 Ways to Reach More Moms on Pinterest

Written on
May 3rd 2013
Author
Jon Elvekrog

ADOTAS — The best brand advertisers are typically eager to take advantage of new marketing medium … but how can they tell which will be powerful engines of ROI and which will disappoint? Take Pinterest for example. Pinterest is now the third-largest social network, behind Facebook and Twitter, and is home ... more...

Infographic: Sharethough and Nielsen Prove Native Ads Perform Better than Pre-Roll

Written on
March 21st 2013
Author
Adotas

ADOTAS – One of the big discussion points around native ads has been the lack of evidence that they actually work better than other ad options. Now, there’s proof! This morning, Sharethrough and Nielsen published the industry’s first performance study on native ads. This comprehensive research, which incorporates results from five separate studies, ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...

Quri Appoints Jeff Griffin as EVP of Sales and Business Development

Written on
December 18th 2012
Author
AdotasWire

SAN FRANCISCO (December 18, 2012) – Quri, the retail measurement service that enables real-time, in-store intelligence for brands and retailers, today announced that Jeff Griffin (pictured) is joining the company as Executive Vice President of Sales and Business Development. Griffin will lead Quri’s efforts to drive marketing innovation and help ... more...

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Written on
December 14th 2012
Author
Mike Daly

Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.” “Today’s data management platforms and traditional business intelligence tools are not enough for brands to maximize their dollars and pinpoint where to reach ... more...

AirG Announces Mobile Social Ad Targeting Service, Shares Red Bull Campaign Stats

Written on
June 14th 2012
Author
Brian LaRue

ADOTAS - Today, mobile social entertainment provider airG launched an ad targeting service specifically for mobile social advertising, with a set of 14 targeting parameters. That’s of particular interest to advertisers looking for a younger, mobile-reliant audience — airG’s stats cite 80 percent of its users as being between the ... more...