cpg



CPG Brands Drive Sales With Location-Powered Mobile Ads (Infographic)

Written on
December 15th 2014
Author
Adotas

Today, Verve released a new infographic on how CPG is using location-aware ad creative to drive food traffic and visit frequency. “From beauty products to batteries, it’s clear that location-aware creative is driving foot traffic and frequency lift in the CPG vertical and shows no sign of slowing down as we enter ... more...

Online Shopper Behaviors Indicate Best Cross-Sell Strategies

Written on
June 23rd 2014
Author
Elizabeth Jackson

ADOTAS – Online retailers can boost sales by using consumer shopping behavior patterns as the basis for cross-selling and marketing efforts. Brick-and-mortar stores have done this for years, promoting peanut butter with jelly, placing high-traffic drivers like milk and diapers in the back of the store, and stocking impulse products ... more...

Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

HookLogic Taps Elizabeth Jackson as CMO/EVP of Corporate Strategy, Patrick Cartmel as Client Services SVP

Written on
April 14th 2014
Author
Press Release

NEW YORK, April 14, 2014 (ADOTAS) — Building on the company’s momentum delivering superior search and performance marketing, HookLogic today announced the addition of Elizabeth Jackson as CMO and Executive VP of Corporate Strategy and Patrick Cartmel as Senior VP of Client Services. The combination of Jackson, a classically trained ... more...

Study Reveals Moms’ Top Grocery Destinations and Smartphone Activities Before and During Store Visit

Written on
January 8th 2014
Author
Press Release

SEATTLE, January 8, 2014 (ADOTAS) —  Placed, released a new study that found just 5% of smartphone couponing moms prefer to access CPG sites while in stores, with coupon and grocer websites preferences 5 times larger. Additionally, Placed found that specialty grocers like Whole Foods and Trader Joe’s somewhat surprisingly ... more...

A Beacon of Hope for Brand/Retailer Collaboration

Written on
November 19th 2013
Author
Catherine Tabor

ADOTAS – Before the world went digital, the relationship between consumers and manufacturers of consumer packaged goods was somewhat distant. Sure, brands could work to engender loyalty by appealing to consumer emotions with TV and print advertising — which, if it worked, boosted sales — but that’s where the romance ... more...

4 Ways to Reach More Moms on Pinterest

Written on
May 3rd 2013
Author
Jon Elvekrog

ADOTAS — The best brand advertisers are typically eager to take advantage of new marketing medium … but how can they tell which will be powerful engines of ROI and which will disappoint? Take Pinterest for example. Pinterest is now the third-largest social network, behind Facebook and Twitter, and is home ... more...

Infographic: Sharethough and Nielsen Prove Native Ads Perform Better than Pre-Roll

Written on
March 21st 2013
Author
Adotas

ADOTAS – One of the big discussion points around native ads has been the lack of evidence that they actually work better than other ad options. Now, there’s proof! This morning, Sharethrough and Nielsen published the industry’s first performance study on native ads. This comprehensive research, which incorporates results from five separate studies, ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...