cpc
Adknowledge Acquires AdParlor’s Facebook Ad Management Platform
ADOTAS – Long-tail-focused performance marketing network Adknowledge is upping its play in the social sector with the purchase of Facebook ad management platform AdParlor, which grabbed some attention earlier when big-time group-buying site Groupon tapped it as the exclusive platform for its Facebook ad spend. Reportedly the largest vendor with a Facebook Ads [...] more...
How Important Is Ad Position?
MARIN SOFTWARE – Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know [...] more...
Survey: Low ROI Holding Back Mobile Ad Spend
ADOTAS – Advertising budgets are making room for mobile marketing efforts, but according to a new survey by the Relevancy Group commissioned by Pontiflex, low ROI is stalling the efforts. Surveying 363 marketing executives, Relevancy found that 43% of those not increasing their mobile ad spend cited low ROI as [...] more...
Insurance, Lawyers Top Most Expensive Google Keyword Categories
ADOTAS – Back in 2009, ad research depot AdGooroo reported that “mesothelioma” cracked the $100 price barrier for a Google keyword on AdWords, causing many Internet marketers to comment, “What the hell is that?” Mesothelioma is a rare form of cancer caused by asbestos — the high price tag denoted [...] more...
Adknowledge Launches Combined CPA-CPC Interface
ADOTAS – Thus we reach the end of the compelling affiliate saga that was Adknowledge’s acquisition of Hydra. The former’s Affiliate Division has a launched a combined CPA-CPC interface for campaign management, marking the full integration between AdStation from Adknowledge and the CPA network from Hydra, which Adknowledge purchased last [...] more...
A Click Is Not a Click Is Not a Click
ADOTAS – For interactive marketers raised on a steady diet of paid search marketing, calculating your conversion rate as Total Conversions/Total Clicks is second nature. This is a very natural and understandable thing to do, mostly because you paid for the click. However, this presumes that there is a very tight [...] more...
Update for AdWords’ Traffic Estimating Algorithm
ADOTAS – Here’s a Google algorithm update that won’t have Internet professionals worldwide pulling out their hair: Big G has updated the algorithm behind traffic estimates for AdWords accounts globally. In a blog post, Dan Friedman of the Inside AdWords team says the improved tool will better assist advertisers in evaluating keywords, strategizing [...] more...
DigitalMoses: CPA Network… No, CPC!
DM CONFIDENTIAL: Performance marketing has always been about that — performance — which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of differentiation, and it lowered the risk as [...] more...
Facebook Challenging Google on CPC Front
ADOTAS – So far its mostly been anecdotal, merely whispers on the wind and “this is what the kids are doing” chat, but the notion that Facebook is cutting into Google’s search dominance has appeared on another front: CPC advertising. As Efficient Frontier reported on Monday that Facebook CPC rates have [...] more...
Lousy Facebook Ads Cost More? Inconceivable!
ADOTAS – There are a lot of fascinating findings in the Efficient Frontier’s First Quarter 2011 Global Digital Marketing Performance Report, but the one that is going to get all the attention is that CPC Facebook ad prices have jumped by 40% quarter over quarter. Say wha? Facebook ads may not [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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