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Are Branded Content Sites King?

Written on: September 29th 2008
Author: Tsafrir Peles

ADOTAS EXCLUSIVE — Online advertising has evolved to the point where every single impression, click, or registration carries with it a world of meaning. From the very basic information it relays, to the leads it generates — they are key to bringing advertisers and publishers closer to their ROI objectives. A [...] more...

Advertising’s Common Denominator: the CPM

Written on: September 12th 2008
Author: Erin OGrady

ADOTAS — The concept of common denominators is something we all learned about in elementary school, and like many elementary school lessons – cursive handwriting, long division by hand and finger painting – some of us may require a quick refresher course. Search engines and search marketing affiliates get it [...] more...

Local Shops Have Leg Up on Social Sites

Written on: August 29th 2008
Author: Ashlee Pendleton

ADOTAS — The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms. Those who are just now getting on board may be “showing up late to the party,” while the current advertisers are experiencing disappointing click-through rates. Despite the [...] more...

Economy Down, Online Brand Marketing Up!

Written on: August 15th 2008
Author: Zephrin Lasker

ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies. According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets. But [...] more...

WidgetBucks Unveils New Skin Platform

Written on: July 30th 2008
Author: Kathleen

ADOTAS EXCLUSIVE — WidgetBucks is on a mission to help publishers and bloggers enhance their ad inventory. The ad widget company has unveiled a new ad widget skin platform designed to provide bloggers and publishers with more flexibility within their ad inventory. WidgetBucks publishers and bloggers can pick from a catalog [...] more...

Pontiflex Takes the Click Out of Banner Ads

Written on: July 15th 2008
Author: Kathleen

ADOTAS – Pontiflex, an open and transparent cost per lead market, has announced plans to help advertisers create CPL banner ads with its ad management platform. The new AdUnit X banners enable customers to opt-in to advertiser offers within the banner itself – no click-through necessary. Interactive advertisers can create the [...] more...

ShopWiki Gets Cash Infusion, Will Launch Several New Sites

Written on: June 27th 2008
Author: Kathleen

ADOTAS – Business slow this summer? Not for comparison shopping engine ShopWiki. The company has just closed a round of financing, is in the midst of redesigning its site, launching several international sites — and a new luxury vertical shopping portal. ShopWiki’s search engine utilizes powerful crawling and extraction technology to [...] more...

E-mail Marketers: Your Message Is Undeliverable!

Written on: June 9th 2008
Author: Kathleen

ADOTAS – E-mail marketers are going to have to step up their game — according to a new study, the industry is failing to keep up with changes online, and is losing more than half of the eyeballs it could be hitting. The study, published by the Email Experience Council, found [...] more...

Guessermania Founder Says He’ll Make You Rich!

Written on: June 6th 2008
Author: Kathleen

ADOTAS – Want to get rich quick? Check out new site Guessermania and give it a whirl. Founder Yuriy Setko was inspired by the ever-burgeoning online advertising market to create the site – and his goal is sell it for $1 million dollars and to share it with virtual “shareholders” [...] more...

Citysearch Sued

Written on: May 28th 2008
Author: Editor

ADOTAS - Citysearch.com has been busy. The company is defrauding its advertising customers of millions of dollars by turning a reported “blind eye” to click fraud, and supposedly encouraging the practice according to a lawsuit filed in the Los Angeles Superior Court by Kabateck Brown Kellner, LLP. Attorney for the victims, [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...