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Click Fraud Begone With Google’s Pay-Per-Action
Google planned to open its pay-per-action (PPA) AdSense beta for qualifying advertisers worldwide today, following a three-month closed trial period. The PPA service requires advertisers to pay only when users perform a specific action, unlike Google’s popular pay-per-click option which charges advertisers each time a user clicks on their ads. Google already [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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