cpa
Epic Unveils Metric That Boost Online Campaign Value 60%
ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an advertiser’s [...] more...
Hydra Network Adds New Campaigns
The Hydra Network, an advertising network focused exclusively on cost-per-acquisition (CPA), announced today that it will be managing online ad campaigns for AARP, Sears and Citibank. Ads will be placed on affiliate site such as Yahoo, Google and Publishers Clearing House. A response-based online marketing campaign for AARP that will include [...] more...
UK Based Buy.at to Shake Up U.S. Based Affiliate Market
As reported today by Jack Marshall of ClickZ.com, The British are coming, the British are coming! U.K. based international affiliate marketing firm buy.at is extending its performance-based network to the USA, the originator of Affiliate Marketing and opening offices at the center of commerce, New York City. As quoted in ClickZ.com, Malcolm [...] more...
A Local Dilemma - Part 1
I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would like to hit [...] more...
Google CPA Optimizer
Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars. Google’s [...] more...
PPC Vs. Affiliate Arbitrage - Parts 1 & 2
PPC vs. Affiliate Arbitrage - Part 1 by Editor, DM Confidential Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked comparison shopping site MeziMedia, operators of [...] more...
Affiliate Summit, History in the Making
Just four years ago, when people thought about affiliate marketing conferences, it wasn’t generally considered to be a “must-see” event and tended to encompass a fringe part of the industry. At the time, the reigning conference was Affiliate Force, an annual cruise around the Caribbean. Both Shawn Collins and Missy Ward [...] more...
PPC’s Not DOA: Examining the Strategies of the PPC and ROI “Stretch”
Much has been written recently about online advertisers shifting away from traditional pay per click (PPC) campaigns in favor of new cost per action (CPA) models. Even Google, one of the founding fathers of PPC, which got fat dining at its buffet, has stuck its mammoth toe into the [...] more...
Flipping Fraud: Why CPA Signifies the Logical Step for Advertisers and Networks
At the recent ad:tech event in New York, one of the most common words or phrases making the rounds on the exhibit floor (other than ‘Datran Media Party’) was ‘CPA’ or ‘Cost Per Acquisition’. The CPA auction model is a natural response to advertiser’s fear of click fraud in addition to [...] more...
ADOTAS Conversations: Bill Urschel, CEO, AdECN
One of the most discussed strategies in online/interactive today is auction-based advertising. Months ago, ADOTAS published an exclusive byline from Bill Urschel, CEO of AdECN, an auction-based exchange that aims to bring a new kind of stability and revenue-driver to the market. The article in turn created quite a stir [...] more...
Spotlight
Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...
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