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Epic Unveils Metric That Boost Online Campaign Value 60%

Written on: May 13th 2008
Author: Kathleen

ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an advertiser’s [...] more...

Hydra Network Adds New Campaigns

Written on: February 22nd 2008
Author: Editor

The Hydra Network, an advertising network focused exclusively on cost-per-acquisition (CPA), announced today that it will be managing online ad campaigns for AARP, Sears and Citibank. Ads will be placed on affiliate site such as Yahoo, Google and Publishers Clearing House. A response-based online marketing campaign for AARP that will include [...] more...

UK Based Buy.at to Shake Up U.S. Based Affiliate Market

Written on: December 3rd 2007
Author: Editor

As reported today by Jack Marshall of ClickZ.com, The British are coming, the British are coming! U.K. based international affiliate marketing firm buy.at is extending its performance-based network to the USA, the originator of Affiliate Marketing and opening offices at the center of commerce, New York City. As quoted in ClickZ.com, Malcolm [...] more...

A Local Dilemma - Part 1

Written on: October 24th 2007
Author: DM Confidential

I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would like to hit [...] more...

Google CPA Optimizer

Written on: September 28th 2007
Author: DM Confidential

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than a billion dollars each month from advertisers paying pennies per click to tens of dollars. Google’s [...] more...

PPC Vs. Affiliate Arbitrage - Parts 1 & 2

Written on: July 24th 2007
Author: DM Confidential

PPC vs. Affiliate Arbitrage - Part 1 by Editor, DM Confidential Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked comparison shopping site MeziMedia, operators of [...] more...

Affiliate Summit, History in the Making

Written on: July 5th 2007
Author: Editor

Just four years ago, when people thought about affiliate marketing conferences, it wasn’t generally considered to be a “must-see” event and tended to encompass a fringe part of the industry. At the time, the reigning conference was Affiliate Force, an annual cruise around the Caribbean. Both Shawn Collins and Missy Ward [...] more...

PPC’s Not DOA: Examining the Strategies of the PPC and ROI “Stretch”

Written on: March 26th 2007
Author: Joe Chin

Much has been written recently about online advertisers shifting away from traditional pay per click (PPC) campaigns in favor of new cost per action (CPA) models. Even Google, one of the founding fathers of PPC, which got fat dining at its buffet, has stuck its mammoth toe into the [...] more...

Flipping Fraud: Why CPA Signifies the Logical Step for Advertisers and Networks

Written on: December 26th 2006
Author: Chad Little

At the recent ad:tech event in New York, one of the most common words or phrases making the rounds on the exhibit floor (other than ‘Datran Media Party’) was ‘CPA’ or ‘Cost Per Acquisition’. The CPA auction model is a natural response to advertiser’s fear of click fraud in addition to [...] more...

ADOTAS Conversations: Bill Urschel, CEO, AdECN

Written on: September 25th 2006
Author: Editor

One of the most discussed strategies in online/interactive today is auction-based advertising. Months ago, ADOTAS published an exclusive byline from Bill Urschel, CEO of AdECN, an auction-based exchange that aims to bring a new kind of stability and revenue-driver to the market. The article in turn created quite a stir [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...