cpa



Optilly Launches Mobile App Install Optimization Platform for Facebook

Written on
January 8th 2014
Author
Press Release

SUNNYVALE, Calif., January 8, 2014 (ADOTAS)– Optilly, the 2012 Y Combinator alum that developed the leading SaaS-based social ads management platform for direct response marketers and brand marketers, today announced the launch of its app install marketing platform for Facebook. The platform optimizes Facebook app install campaigns based on cost ... more...

The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control

Written on
September 12th 2013
Author
Shachar Radin-Shomrat

ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach still reigns supreme. However, as online advertising is becoming increasingly data-driven, the savviest advertisers now realize it can also ... more...

Game On: App Marketers Increase Engagement With Native Ads

Written on
June 6th 2013
Author
Larissa Lohman

ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s ... more...

Don’t Panic: Google Closing Its Affiliate Network Opens New Doors for Performance Marketers

Written on
April 22nd 2013
Author
Malcolm Cowley

ADOTAS — It began as an announcement on the Google Affiliate Network (GAN) blog and sent ripples through the performance-marketing world. Google said it plans to shut down its affiliate network to “focus on other products that are driving great results for clients.” Prominent industry thought leaders began to weigh ... more...

Larissa’s Picks to Click: Facebook’s New Ad Bidding Model, Mobile Platforms, Kool-Aid Man Reboot

Written on
April 18th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Laryngitis was definitely not something I was prepared for.  Anyone else having a rough week? According to AdExchanger, Facebook is now utilizing ... more...

Google to Shut Down Affiliate Network

Written on
April 17th 2013
Author
Mike Daly

ADOTAS — Google is shuttering its affiliate network, implying in a blog post that it was not delivering the desired results for its clients. “Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem,” read the blog post by J.J. ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...

Marketfish Launches Detailed Conversion Tracking Feature for Email Marketing

Written on
June 20th 2012
Author
Brian LaRue

ADOTAS – List marketing lead generation platform Marketfish announced a new conversion tracking feature today that aims to push beyond metrics of opens and click-throughs, and to incorporate metrics around cost per click and cost per open, while also calculating ROI and tracking a campaign’s cost per action. It’s an ... more...

The Affiliate Brain Drain: Part 2

Written on
June 4th 2012
Author
DM Confidential

DM CONFIDENTIAL – The failure of the big CPA networks can absolutely be summarized as a financial fiasco. It can also be summarized as an unfortunate but natural consequence of an industry that became too reliant on high-risk, subscription-based campaigns. It is also a lesson in client/segment concentration. Almost every ... more...

When Will Lead Generation Have Its Turn?

Written on
May 7th 2012
Author
DM Confidential

DM CONFIDENTIAL – It’s hard to believe that the first banner ad appeared on a site more than 15 years ago. There are some affiliates out there who haven’t been around that long. Since that first banner ad, though, there has sprouted an entirely new, multi-billion-dollar industry. It is an ... more...