covario



Covario Reports Fast-Paced Growth in First Half Search Ad Spend Globally

Written on
July 15th 2014
Author
Press Release

(ADOTAS) SAN DIEGO, July 15, 2014 – Covario, Inc., a leading independent search and content marketing firm, today issued its Global Paid Search Spend Analysis for the second quarter of 2014, reporting that first half spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail clients ... more...

Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that ... more...

Today’s Burning Question: YouTube’s Ramped-Up Ad Strategy

Written on
May 5th 2014
Author
Mike Daly

ADOTAS – Today, we sought responses from our community of industry experts to the following Burning Question: “What do you think of the new Google Preferred ad program for YouTube, which it announced with great fanfare last week at  Digital Content Newfronts 2014?” Here’s how they responded: “The announcement of Google Preferred substantiates ... more...

Today’s Burning Question: Key Takeaway from the New IAB Internet Advertising Revenue Report?

Written on
April 14th 2014
Author
Mike Daly

ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

Covario Names Jeff MacGurn Senior Vice President

Written on
March 11th 2014
Author
Press Release

SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent search and content marketing firm, today announced that Jeff MacGurn (pictured) has been promoted to senior vice president. In this newly expanded position, the 14-year digital marketing veteran will lead Covario’s delivery team of more than 100 specialists in search marketing, ... more...

Today’s Burning Question: What Do You Think of Facebook’s New Ad Structure?

Written on
March 4th 2014
Author
Mike Daly

ADOTAS — Facebook today rolled out its new ad structure, which it announced last week. The new format, which is intended to “make it easier for advertisers of every size to organize, optimize and measure their ads,” is explained in the graphic below: Here’s how industry leaders are reacting to the ... more...

Covario: 2014 Search Outlook for Brand Advertisers (Blogshare)

Written on
January 9th 2014
Author
Mike Daly

ADOTAS – In a recent blog post, Covario’s head of global paid media strategy, Alex Funk, offered a 2014 Search Marketing Outlook for Brand Advertisers, as well as reporting on the Death of 10 Blue Links. But first, he recapped the year just past and how it set the state for ... more...

Russ Mann Becomes Covario’s Chairman; Three Execs to Lead Firm

Written on
November 6th 2013
Author
Press Release

SAN DIEGO, November 6, 2013 (ADOTAS) – Covario, Inc. today announced that Russ Mann (pictured) has been elected chairman of the board and that three established operating executives – Mike Gullaksen, Jeff Johnson, and Claire Long – will now serve as the operating heads of the global search and content ... more...

Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on
October 18th 2013
Author
Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about ... more...