couponing



Six Tenets to Cross-Platform Engagement

Written on
February 21st 2013
Author
Josh Lamb

Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...

Back At You’s Beta Data Show Super Lift in Likes

Written on
September 13th 2011
Author
Gavin Dunaway

ADOTAS – Value exchange marketing is the new term du jour for offer marketing, which unfortunately still has a residual stink of scamminess. Every day more companies are popping up that employ value exchange models to incentivize social, brand-endorsing activities, so standing out from the herd has become a challenge. ... more...

M-Commerce: Adopt and Adapt

Written on
August 15th 2011
Author
David Apple

ADOTAS – According to CTIA – The Wireless Association, there are more than 300 million wireless subscribers in the U.S. as of 2010 – a figure that translates to more than 96% of the total population of the U.S.  That means that beyond wallets or purses and keys, there is ... more...

Groupon’s Revised S-1 Doesn’t Float Well in Choppy Market

Written on
August 10th 2011
Author
Gavin Dunaway

ADOTAS – Apparently the latest stock market turmoil has brought the town tech-bubble criers out from under their rocks, particularly since public Internet-based companies seen as market bellwethers for the social media revolution have taken a hit. In particular, the stock of business-oriented social network LinkedIn (LNKD) has been riding a royal ... more...

For Those Who Want the Deal Space to Die… Sorry

Written on
August 3rd 2011
Author
Jay Weintraub

JAY WEINTRAUB – Addressing the obvious unspoken question first – I have an absolute positive bias towards the deal space. I do run the daily deal conference, so were it to die as some of its more vocal critics would prefer, that would put a crimp in my plans for marketing technology ... more...

Online Retail: ‘Who’ Is More Important Than ‘What’

Written on
August 3rd 2011
Author
Mark Douglas

ADOTAS – Retailers spend $5.73 billion a year trying to attract buyers online.  The competition for consumer attention is fierce: comScore reports that U.S. Internet users saw 4.9 trillion display ads last year. Yet, with all that money at stake, and with all that competition, retailers still typically blast the same ... more...

Google to Aggregate Offers With Dealmap Purchase?

Written on
August 2nd 2011
Author
Gavin Dunaway

ADOTAS – I guess I wasn’t the only one impressed by the deal aggregation services of the Dealmap when it launched its iPhone app last August — Google has just added the startup, which only launched back in May, to its ever-larger pile of acquisitions. Apparently Google’s nascent Offers product is going ... more...

DigitalMoses: Extreme Arbitraging?

Written on
May 20th 2011
Author
DM Confidential

DM CONFIDENTIAL – If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non-, but certain reality shows we just ... more...

PeopleDeals Sweetens the Coupon With Every Share

Written on
April 26th 2011
Author
Gavin Dunaway

ADOTAS – They say sharing is caring, so when sharing a lot can seriously boost a discount, shouldn’t you care more? PeopleString officially launched social coupon platform PeopleDeals, currently a stand-alone web portal and a Facebook app, though we were promised iOS and Android apps will appear in the coming weeks. ... more...

Ad-Supported Kindle Doubles as Amazon Coupon Depot

Written on
April 12th 2011
Author
Gavin Dunaway

ADOTAS – Another day, another mobile device to optimize your display ads for — Amazon has introduced an ad-supported wifi version of its e-reader, Kindle With Special Offers. It’s a whole $25 less than a regular wifi Kindle — $114 vs. $139. I’ll take your silence to mean you’re stunned by ... more...