cost-per-lead
Survey: Low ROI Holding Back Mobile Ad Spend
ADOTAS – Advertising budgets are making room for mobile marketing efforts, but according to a new survey by the Relevancy Group commissioned by Pontiflex, low ROI is stalling the efforts. Surveying 363 marketing executives, Relevancy found that 43% of those not increasing their mobile ad spend cited low ROI as [...] more...
Talkin’ About Our Lead Generation
ADOTAS – It seems that throughout today’s marketing and advertising industry, every broker, manager, and digital specialist is trying to find a new workable lead-generation model. Coupled with tight budgets (due to a slow economy and a drive to show results and ROI), advertisers, brands, and mailers alike are less [...] more...
Social Media Hot Destination for Leads
ADOTAS – Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand’s Facebook site is more important than its actual website. Pontiflex’s second “Cost-Per-Lead Advertising Data Report” suggests he might be on to something as leads are increasingly being directed to social media and [...] more...
Cost-per-lead advertising gaining
ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to [...] more...
Online branding in the age of performance
ADOTAS — The world we live in is steeped in a culture of performance. You can’t escape it. Leave alone advertisements for the powerful BMW M3, even the environmentally friendly BMW Mini Cooper (44.2 mpg) takes great pains to proclaim its speed (0-60 in 8.5 seconds) for fear of losing out [...] more...
Pontiflex raises $6.25 million
ADOTAS — The online advertising company announced the completion of $6.25 million in Series B funding led by RRE Ventures. Pontiflex said existing investors New Atlantic Ventures and Greenhill SAVP also participated in the round. The new capital will be used to strengthen the ‘cost-per-lead market’ company’s flagship Pontiflex AdLeads product [...] more...
Pontiflex Launches Free CPL Ad Program
ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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