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Publishing’s Paradigm Shift: FADER Co-Founder Rob Stone Eyes Print’s Place in the Digital Revolution

Written on
October 5th 2006
Author
Kiran Aditham

While almost all relevant, high-circulation print operations today offer companion Web properties, offering a smattering of exclusive online tidbits here and there, most have not capitalized on the digital age quite like the FADER has. Founded in the late 90s by Rob Stone and Jon Cohen, who now serve as co-presidents [...] more...

Johnny Rockets Expands Music Initiative with Local Market Campaign

Written on
October 4th 2006
Author
Editor

Following its online initiative at johnnyrockets.com that showcases a comprehensive genealogy of current popular music, Johnny Rockets will be expanding its branded music to bring the classic Johnny Rockets music experience to consumers and music fans in new ways. The new local market campaign will include custom playlists on eMusic, a [...] more...

Give in to Grups: Jon Cohen Offers an Inside Glimpse at a Generation-Blurring Demographic

Written on
August 21st 2006
Author
Kiran Aditham

Call them alterna-yuppies or yupsters, but lurking just beyond the miasma of New York City hipsterdom is a relatively new adult target audience that should undoubtedly be raising marketers’ eyebrows. Barely removed from the coveted 18-34 set, yet treading ever so lightly towards middle age, this peculiar demographic of successful urban [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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