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Internap & TruEffect Join Forces
ADOTAS - Internap Network Services Corporation, a provider of end-to-end online business solutions, recently announced that online advertising technology provider TruEffect has adopted Internap’s Performance IP and data center collocation services to serve ads through its DirectServe solution. According to The Yankee Group, an industry analysis firm, online advertising will more [...] more...
The Birth Of DirectServe And A New Era
TruEffect, a provider of next generation advertising technology, today announced the launch of DirectServe, a patent-pending solution that allows interactive advertisers and agencies to deliver campaigns from their own web domain. DirectServe removes the limitations of a third party without depleting any of the benefits, and encourages the relationship between the [...] more...
Managing and Minimizing Campaign Tracking Discrepancies
A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the “discrepancy,” and for many Networks it has become a recurring annoyance. And while it seems [...] more...
TruEffect Takes Cookies Out Of The Jar
TruEffect, a provider of next generation advertising technology has introduced two new solutions today that focus on the challenges facing interactive advertisers. SafeServe offers the benefits of third-party ad serving without the use of third-party cookies, therefore downsizing the concerns over consumer privacy. TruAdvertiser.xls is the first enterprise ad serving platform [...] more...
Online Reach — Are Your Visitor Counts Half-Baked?!
comScore, one of the leading web-traffic measurement companies, dropped a bombshell of sorts on the web analytic community when they released a study last week concerning the effects of cookie deletion on web visitor counting. This may not sound like the sort of topic to stir up angry debate, but [...] more...
Study Finds Relevant Advertising Improves Online Experience, Cookie Concern Down
A joint study conducted by Revenue Science and the Ponemon Institude finds that a majority of consumers prefer advertising based on their individual interests. Specifically, 63 percent of those surveyed said that Internet marketers should “always” understand their interests prior to sending them advertising, while 55 percent stated that online ads [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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