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How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

If You’re Not Mobile First, You’re Last

Written on
June 20th 2014
Author
James Lamberti

ADOTAS – In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in 2013; ... more...

Infographic: Journey Through ‘The Garden of Identifiers’

Written on
May 21st 2014
Author
Adotas

ADOTAS – They say April showers bring May flowers, and here we are in May with everything blooming. Like those pesky dandelions sprouting up everywhere, there’s a profusion of approaches to recognizing and reaching online audiences: cookies, Apple identifiers, Google identifiers, device recognition and more. It’s a regular jungle out ... more...

You Have My Data, Now Stop Retargeting Me!

Written on
March 7th 2014
Author
Dax Hamman

ADOTAS – Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site Retargeting. So, you’d think we would have figured out how to do it right by now. But ... more...

Nexage: 6 Mobile Advertising Predictions for 2014

Written on
January 10th 2014
Author
Victor Milligan

ADOTAS – Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014. Let’s start by looking at 2013. It will be known as the year that the dust settled on some of ... more...

Get Ready for the Future: Ad Tech Industry Predictions for 2014

Written on
January 2nd 2014
Author
Richard L. Tso

ADOTAS – The ad industry has witnessed tremendous change this year, with programmatic advertising hitting the mainstream, the rise of video ads on Vine and the move towards cookie-less ad tracking across devices. As we quickly approach 2014, industry pundits are lining up to share their ad predictions for the ... more...

Why RTB Is The Fastest-Growing Segment Of Digital Advertising … And What It Means For Mobile

Written on
December 27th 2013
Author
Fred Hsu

EDITOR’S NOTE: This article, originally published on September 5, 2013, placed at No. 12 in our 20 most popular articles of the year. ADOTAS — Programmatic buyers on desktop have many reasons to like real-time bidding (RTB);  it’s standardized, it’s efficient and there are plenty of vendors out there to help ... more...

Twelvefold Announces Cookie-Free, Self-Service Programmatic Marketing Platform

Written on
October 30th 2013
Author
Press Release

SAN FRANCISCO, October 30, 2013 (ADTOAS) – Twelvefold, a big data platform company that offers programmatic buying via unique, real time mindset analysis, today launched a self-service version of their ad tech platform, Spectrum 3.0. The new release allows brands, agencies, trading desks and other companies to create, deliver and ... more...

Exclusive Q&A With MediaShift CEO David Grant: WiFi Is The New Cookie

Written on
September 10th 2013
Author
Richard L. Tso

ADOTAS – MediaShift is an ad company that looks at data from WiFi networks to deliver cross-device advertising campaigns to consumers. Instead of looking at legacy ad cookie-information, their patented technology looks to the network to help assemble audience segments for advertisers and agencies around the globe. Adotas sat down with MediaShift ... more...

OptiMine Survey: Nearly Two-Thirds Of Advertisers Say It’s Difficult To Measure ROI Of Display Ads

Written on
June 25th 2013
Author
Richard L. Tso

ADOTAS – Online advertising is a different beast from its television and print counterparts. Display ads can be tracked and measured online, but to date, there isn’t a clear, universal metric to help marketers track effectiveness across all channels including desktop, tablet and mobile platforms. Today, online advertisers have the ability ... more...