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You Have My Data, Now Stop Retargeting Me!

Written on
March 7th 2014
Author
Dax Hamman

ADOTAS – Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site Retargeting. So, you’d think we would have figured out how to do it right by now. But ... more...

Nexage: 6 Mobile Advertising Predictions for 2014

Written on
January 10th 2014
Author
Victor Milligan

ADOTAS – Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014. Let’s start by looking at 2013. It will be known as the year that the dust settled on some of ... more...

Get Ready for the Future: Ad Tech Industry Predictions for 2014

Written on
January 2nd 2014
Author
Richard L. Tso

ADOTAS – The ad industry has witnessed tremendous change this year, with programmatic advertising hitting the mainstream, the rise of video ads on Vine and the move towards cookie-less ad tracking across devices. As we quickly approach 2014, industry pundits are lining up to share their ad predictions for the ... more...

Why RTB Is The Fastest-Growing Segment Of Digital Advertising … And What It Means For Mobile

Written on
December 27th 2013
Author
Fred Hsu

EDITOR’S NOTE: This article, originally published on September 5, 2013, placed at No. 12 in our 20 most popular articles of the year. ADOTAS — Programmatic buyers on desktop have many reasons to like real-time bidding (RTB);  it’s standardized, it’s efficient and there are plenty of vendors out there to help ... more...

Twelvefold Announces Cookie-Free, Self-Service Programmatic Marketing Platform

Written on
October 30th 2013
Author
AdotasWire

SAN FRANCISCO, October 30, 2013 (ADTOAS) – Twelvefold, a big data platform company that offers programmatic buying via unique, real time mindset analysis, today launched a self-service version of their ad tech platform, Spectrum 3.0. The new release allows brands, agencies, trading desks and other companies to create, deliver and ... more...

Exclusive Q&A With MediaShift CEO David Grant: WiFi Is The New Cookie

Written on
September 10th 2013
Author
Richard L. Tso

ADOTAS – MediaShift is an ad company that looks at data from WiFi networks to deliver cross-device advertising campaigns to consumers. Instead of looking at legacy ad cookie-information, their patented technology looks to the network to help assemble audience segments for advertisers and agencies around the globe. Adotas sat down with MediaShift ... more...

OptiMine Survey: Nearly Two-Thirds Of Advertisers Say It’s Difficult To Measure ROI Of Display Ads

Written on
June 25th 2013
Author
Richard L. Tso

ADOTAS – Online advertising is a different beast from its television and print counterparts. Display ads can be tracked and measured online, but to date, there isn’t a clear, universal metric to help marketers track effectiveness across all channels including desktop, tablet and mobile platforms. Today, online advertisers have the ability ... more...

The 7 Reasons Mobile Needs to Earn Its Place

Written on
June 12th 2013
Author
Alex Linde

ADOTAS — It’s easy to see why publishers like the Weather Company are paying so much attention to their mobile revenues. Whether it’s old or new media, The New York Times or Zynga,  audiences are increasingly mobile and the business just doesn’t run the way it used to. While the ... more...

Audience Targeting Options When the Cookie Crumbles

Written on
May 3rd 2013
Author
Seth Ulinski

ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as Firefox ... more...

The New Firefox Cookie Policy: Winners, Losers and Implications

Written on
February 26th 2013
Author
Will Clayton

We’ve watched with interest as Jonathan Mayer and the Firefox team introduced functionality that stands to make Firefox treat cookies more like Safari does.  It appears that within a few releases the No. 3 web browser will, by default, reject third-party cookies.  But what does that really mean?  First-party cookies ... more...