Adotas

Where media buyers start online





cookies



Why Client-Side Tag Management Is Still Important

Written on
October 25th 2011
Author
Maggie Neuwald

ADOTAS - Although a grand vision of completely removing JavaScript and image files used for tracking website activity is clearly appealing, we at TagMan continue to invest in client-side technology improvements. Certainly, “simple container tags do not a tag management system make,” and they often add to the page latency issues [...] more...

The Lows and Highs of FTC Chair Leibowitz’s Privacy Framework Outlay

Written on
October 17th 2011
Author
Gavin Dunaway

ADOTAS – It was kind of a shame. Federal Trade Commission Chair Jon Leibowitz’s speech (PDF) last Tuesday at the National Press Club in DC — for an event sponsored by a large posse of privacy advocates publicizing the launch of a report that was supposed to finally dispel the [...] more...

Facebook’s Tracking Cookies and How the FTC Could Shake Off Privacy Fatigue

Written on
October 11th 2011
Author
Gavin Dunaway

ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws by setting tracking cookies that contained user IDs and followed browser behavior on sites integrated with the [...] more...

Suit Filed Against KISSmetrics and Pubs Over ETag Tracking

Written on
August 5th 2011
Author
Gavin Dunaway

ADOTAS – History repeats itself — back in summer 2009 when privacy researcher Ashkan Soltani and friends put out a damning report about online tracking practices with Adobe Flash cookies (aka local shared objects) that undermined user privacy controls through the use of respawning HTTP cookies, class action lawsuits were [...] more...

How Much For That Cookie in the Window?

Written on
August 4th 2011
Author
Randy Wootton

ADOTAS – The  greatest strength and the greatest weakness of the Internet as a marketing vehicle is its measurability. This is due, in part, because people can’t agree on what to measure. In the early days, everyone was excited about click-through rates (CTRs) and the first ads which could garner CTRs of 30% or more. Over time, [...] more...

Judge Tosses Flash Cookies Suit Against Specific Media

Written on
April 29th 2011
Author
Gavin Dunaway

ADOTAS – Another page is turned in the Flash Cookies saga. Yesterday a federal judge dismissed a suit against Specific Media over its use of Flash Cookies after determining the plaintiffs had no legal basis to support their claims. Last August, six web users filed suit against Specific Media in the [...] more...

Delivering Value in a Multi-Platform World

Written on
April 4th 2011
Author
Chris O'Hara

ADOTAS – If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it’s that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’ best [...] more...

EU Takes Aim at Cookies, Governments Not Ready to Fire

Written on
March 9th 2011
Author
Gavin Dunaway

ADOTAS – Complain all you want about the Federal Trade Commission and its Do Not Track proposal, but at least it ain’t the Europe Commission and its e-Privacy Directive Going into effect May 25, the latest European e-Privacy Directive requires publishers in European Union member states to seek consent from users [...] more...

Adobe Offers More User Control Over Flash Cookies

Written on
January 13th 2011
Author
Gavin Dunaway

ADOTAS – Several lawsuits were filed against major media tech firms last year — including Disney, Fox Entertainment Group, NBC Universal, Quantcast and Clearspring Technologies — claiming they were misleading browsers through using Flash Cookies, which were typically not deleted when users cleaned out their HTML cookie bin. Flash Cookies, which [...] more...

Digital Marketers Welcomed the Witch Hunt

Written on
November 1st 2010
Author
Brandt Dainow

ADOTAS – The Wall Street Journal is on the rampage: all cookies are evil, all web analytics software is evil, targeted advertising is a violation of people’s human rights, Google Analytics should be banned. The response from the online marketing community has been muted in the extreme, but you can [...] more...



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership