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Conversion Mastery: How Professionals Get Top Conversions

Written on: October 9th 2008
Author: Harald Anderson

ADOTAS — Testing is the mantra of our industry. Most people recognize its importance in creating more conversions. However, most companies will not test. In so doing, they embrace bad assumptions and leave a helluva lot of money on the table.Recently, I was reminded of the parable of the bell [...] more...

Monetizing Lead Generation Exit Traffic

Written on: June 16th 2008
Author: DM Confidential

If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the Web traffic and leads you’re already getting. Pre-populated “Thank You” Pages Because you [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...