conversions
Risks and Rewards of Lead Generation
ADOTAS – If you’re taking your marketing dollars and betting them all on acquisition this year, you may need a crash course in acquisition’s risks and rewards! Both can be plentiful, but without a solid understanding of the space’s intricacies, your brand and budget could be on their own collision [...] more...
Yottaa Highlights the Need for (Website) Speed
ADOTAS – Just like Sammy Haggar can’t drive 55, marketers can’t convert if their landing pages are too damn slow. According to website speed-tracker Yottaa, just a one-second delay can decrease conversions by 7%. In conjunction with the integration of Google Analytics into its cloud-based web performance assessment and monitoring tool Yottaa [...] more...
Marketers Grab the Website Optimization Reins
ADOTAS – Once the whimsy of IT staff and number crunchers, website conversion rate optimization has matured into a strategic tool held firmly in the grasp of marketing teams. This evolving technology is now at the center of many sales and marketing initiatives, where its capabilities set the course for [...] more...
iOS SEM Conversions Severely Undercounted
ADOTAS – Sounds like it’s time for search marketers to get their hands out of the third-party cookie jar. According to Marin Software, SEM advertisers using redirect-based tracking systems are having their conversions undercounted by 38% on average. That figure gets far worse on iOS devices — Marin discovered that paid [...] more...
Crank Up the Social Media ROI
ADOTAS – Today through social media it is possible for businesses to connect with hundreds of millions of customers and prospects around the world. Many businesses have already launched Facebook sites and Twitter accounts, and are actively engaging with their fans and followers. However, the majority of online marketers have [...] more...
Traffic Marketplace and Adgregate Find the Magic Ingredient for Conversion
ADOTAS – What’s that final magic ingredient for transforming bland purchase intent into tasty and tangy purchase conversions? (Hint: It’s not basil.) For diverse digital marketer Traffic Marketplace, General Manager of Display Chris Pirrone said it’s a new partnership with ad and commerce pros Adgregate Markets. The deal will allow Traffic [...] more...
Facebook Kills Offsite Conversion Tracking
ADOTAS – So long, little pixel — Facebook is cutting short the off-site conversion tracking pixel program it launched earlier this year. Advertisers have until Oct. 20 to soak up data collected on a website when a user clicks on a Facebook ad, and until Nov. 1 to look up [...] more...
Trada Sources the Wisdom of Experts for Search
ADOTAS – Crowd-sourcing is great and all, Trada founder and CEO Niel Robertson, but small and medium-sized business navigating the chaos of search need professionals who know how to turn keywords into cash. Hence why Trada has publicly opened its marketplace of search experts, encouraging crowd-sourcing but expert-sourcing. The market is [...] more...
The simple things to increase website conversions
ADOTAS — What does it take to improve website conversion rates? If you’re not already doing these, you might think about some tweaks. According to Marketing Sherpa, the three top tactics: the perpetual shopping carts, from simple notes that there’s a product sitting in the cart, to dynamic overlays showing images of [...] more...
Conversion Mastery: How Professionals Get Top Conversions
ADOTAS — Testing is the mantra of our industry. Most people recognize its importance in creating more conversions. However, most companies will not test. In so doing, they embrace bad assumptions and leave a helluva lot of money on the table.Recently, I was reminded of the parable of the bell [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
