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A “Hit” Don’t Mean Sh*t!

Written on: October 23rd 2007
Author: Steve M. Parker Jr.

On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department. The company had surpassed [...] more...

CPC ROIs Coming Up Short

Written on: July 10th 2007
Author: Editor

ScanAlert’s “Digital Window Shopping” analysis has found that even though there is more shopping being done online today, customers are taking more time to choose purchases. This has led to the recommendation that pay-per-click advertising campaigns may need to be reassessed to use longer time frames to calculate return-on-investment. The company’s [...] more...

Users Landing On Shakey Ground

Written on: June 21st 2007
Author: Editor

Silverpop, an email services company, studied 150 email marketing campaigns and found some interesting results: 35% of landing pages studied didn’t have the same look or tone of the email that generated the click. 45% of landing pages didn’t repeat the promotional copy found in the email. “Landing pages with images and messaging [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...