conversion
Social for Acquisition Marketers: Turning the Funnel Into an Accordion
ADOTAS – The traditional digital acquisition funnel is difficult to navigate, filled with multiple opportunities for traffic drop-off. When successfully completed, it ends abruptly for users. Marketers invest countless hours honing in on their target demographic using psychographic profiling, behavioral data, contextual placement and innumerable analytics to get in front [...] more...
A Click Is Not a Click Is Not a Click
ADOTAS – For interactive marketers raised on a steady diet of paid search marketing, calculating your conversion rate as Total Conversions/Total Clicks is second nature. This is a very natural and understandable thing to do, mostly because you paid for the click. However, this presumes that there is a very tight [...] more...
AdWords Marks the Assist as Well as the Score
ADOTAS – With March Madness going on at the same time as South by Southwest, I wasn’t able to keep on top of my bracket this past weekend. Coming from a basketball family (every male and some females are well over six feet tall), this is blasphemy and I will [...] more...
Display Is So Stimulating to Search
ADOTAS – Call it a tease, but display certainly has a way of arousing search. That’s not a bad thing, Eyeblaster reports, as the two make a sweet couple — with numerous conversions ahead. Analyzing extensive research that monitored 207 advertisers in 21 verticals running 1,300 cross-channel integrated search and [...] more...
The Perks of a Smooth Landing Page
ADOTAS – Every performance marketing campaign should be run through a simple yet effective (and rapid) landing page optimization routine. The reason for this is simple: conversion performance and revenue. In our world of performance marketing, you only get paid for the results, so advertisers, publishers, and networks alike benefit when [...] more...
MediaTrust Tricks Out Email Services by Buying Kenzei
ADOTAS – Digital performance marketer Media Trust has souped up its email offerings by acquiring Kenzei, which provides conversion marketing and email retargeting solutions, especially in retail. MediaTrust will integrate Kenzei’s automated email and phone retargeting tools into its pay-for-results platform and market them as MediaTrust Conversion Solutions. These include ConversionMail, [...] more...
Going back to basics to improve conversion
ADOTAS – No one said conversion is as easy as 1-2-3, but a firm grasp of the building blocks will definitely improve the process according to the “Conversion Report” recently released by Econsultancy and RedEye. A survey of 700 digital marketers conducted by Econsultancy found that 70% of client-side respondents had [...] more...
A “Hit” Don’t Mean Sh*t!
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department. The company had surpassed [...] more...
CPC ROIs Coming Up Short
ScanAlert’s “Digital Window Shopping” analysis has found that even though there is more shopping being done online today, customers are taking more time to choose purchases. This has led to the recommendation that pay-per-click advertising campaigns may need to be reassessed to use longer time frames to calculate return-on-investment. The company’s [...] more...
Users Landing On Shakey Ground
Silverpop, an email services company, studied 150 email marketing campaigns and found some interesting results: 35% of landing pages studied didn’t have the same look or tone of the email that generated the click. 45% of landing pages didn’t repeat the promotional copy found in the email. “Landing pages with images and messaging [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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