conversion



Study: Facebook Ads Increase Paid Search Conversions by 19% on Average

Written on
June 18th 2014
Author
Press Release

SAN FRANCISCO, June 18, 2014 (ADOTAS) – Kenshoo (www.Kenshoo.com), the global leader in predictive media optimization technology, today released new research insights in the white paper, “The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment.” The study, executed by Kenshoo and commissioned by Facebook, presents ... more...

Language Localization: Pushing Mobile Ad Conversion Across the Globe

Written on
April 24th 2014
Author
Jud Bowman

ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to be competitive in the space, the need for language-related services is increasing, especially with smartphone usage skyrocketing worldwide. Let’s explore ... more...

Six Mistakes You’re Making with Landing Pages

Written on
June 7th 2013
Author
AdStation

ADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he is either going to go all the way or click away. After arriving on a page, it takes a customer about 5 seconds to make the decision. If your data ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Organic vs. Non-Organic App Installs: What Advertisers Need to Know

Written on
April 26th 2012
Author
Giancarlo Maniaci

ADOTAS – In today’s app world, there is so much competition for developers that it is practically impossible for them to get their mobile apps even noticed. As a result, developers have found multiple ways to manipulate the app stores or beat the system in order to bring attention to ... more...

Marin Software Report on Mobile Search Advertising: More Engagement, Lower CPC for Mobile

Written on
March 26th 2012
Author
Brian LaRue

ADOTAS- Today, online advertising management services platform provider Marin Software released its “State of Mobile Search Advertising in the U.S.” report, which details exactly what its title suggests, summarizing some key points worth observing following a landmark 2011 for mobile device adaptation and mobile ad spend, and also projecting what ... more...

DataXu Finds Online Prospecting Plus Retargeting Drives Up Revenues

Written on
March 8th 2012
Author
Brian LaRue

ADOTAS – Digital marketing management platform provider DataXu released its latest MarketPulse report today, which looks at the effects of combining online prospecting and retargeting in a campaign. Folding online prospecting into a campaign that already relies upon retargeting can ramp up conversions by up to 147 percent, the DataXu’s ... more...

Social for Acquisition Marketers: Turning the Funnel Into an Accordion

Written on
August 23rd 2011
Author
Shaun Rosenstein

ADOTAS – The traditional digital acquisition funnel is difficult to navigate, filled with multiple opportunities for traffic drop-off. When successfully completed, it ends abruptly for users. Marketers invest countless hours honing in on their target demographic using psychographic profiling, behavioral data, contextual placement and innumerable analytics to get in front ... more...

A Click Is Not a Click Is Not a Click

Written on
May 31st 2011
Author
Madan Bharadwaj

ADOTAS – For interactive marketers raised on a steady diet of paid search marketing, calculating your conversion rate as Total Conversions/Total Clicks is second nature. This is a very natural and understandable thing to do, mostly because you paid for the click. However, this presumes that there is a very tight ... more...

AdWords Marks the Assist as Well as the Score

Written on
March 24th 2010
Author
Gavin Dunaway

ADOTAS – With March Madness going on at the same time as South by Southwest, I wasn’t able to keep on top of my bracket this past weekend. Coming from a basketball family (every male and some females are well over six feet tall), this is blasphemy and I will ... more...