conversion-tracking



3Q Digital Releases Surprising Data in Advance of Twitter’s Q4 Earnings Call

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – In advance of today’s Twitter Q4 2013 earnings call, Silicon Valley-based digital marketing agency 3Q Digital did a comparison of recent data from the accounts it managed in Q4 with results from the previous quarter. The agency anticipated a holiday bump, but the metrics were eye-opening: Cllick-through rates increased by 64%. Conversion rates ... more...

Burning Question: Google AdWords Enhanced Campaigns

Written on
February 8th 2013
Author
Mike Daly

Last week, Google announced enhancements to AdWords as  ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers ... more...

The Perplexities of Pixels

Written on
November 17th 2010
Author
Gilad Hellerman

ADOTAS – Earlier this month I met many of our colleges in the industry while attending the ad:tech conference in New York. I sat in summits and forums and private conversations which mostly revolved around super-intelligent, super-fast, super sophisticated technologies and business models, like real-time bidding, prediction algorithms, audience management ... more...