conversion-rates



Sticky Introduces ‘Insight & Audit’ Platform to Measure and Optimize the Value of the Visual Web

Written on
March 23rd 2016
Author
Adotas

SaaS Visual Marketing Technology Company Launches the Industry’s First Marketing Audit and Optimization Platform to Help Digital Content Creators and Marketers Deliver Increased Branding Impact, Significantly Improve In-Content Comprehension, and Drive Higher Rates of Intention to Act by Consumers. Sticky, a SaaS visual marketing technology company, today introduced Insight & Audit, ... more...

Here’s an Idea: Go for Lifetime Value to Boost Conversion Rates

Written on
May 13th 2015
Author
Adotas

Yieldr is taking a new approach to digital advertising by focusing on lifetime value and the cyclical customer journey rather than siloing upper and lower funnel campaigns, according to their CTO Niels Baarsma. Here, their infographic breaks down the benefits of integrating prospecting and remarketing into a holistic approach, including ... more...

Fraudlogix: Fraudulent Traffic Correlates with Lousy Conversion Rates From Human Traffic

Written on
March 6th 2015
Author
Adotas

According to research from Fraudlogix, sites with greater than 9% fraudulent traffic generated significantly lower conversion rates from their real human traffic, indicating a correlation between high fraud percentages on sites and poor quality traffic. Fraudlogix, a provider of advanced fraud detection solutions, uncovered these results by analyzing client campaigns in ... more...

Early Holiday Shopping Report: Top Retailers’ Online Sales from Search Increase 25% Year-over-Year

Written on
December 7th 2012
Author
Press Release

SAN FRANCISCO (December 7, 2012)– Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled the Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Edition. The free report provides actionable insights for advertisers and documents the growing role of mobile search, superior performance of Google Product Listing ... more...