conversion-rate



Language Localization: Pushing Mobile Ad Conversion Across the Globe

Written on
April 24th 2014
Author
Jud Bowman

ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to be competitive in the space, the need for language-related services is increasing, especially with smartphone usage skyrocketing worldwide. Let’s explore ... more...

Facing Marketing’s Moment of Truth

Written on
March 18th 2013
Author
Justin Talerico

The moment of truth isn’t when they click on your ad or even when they randomly land on your website. It’s when your call to action makes a promise and your brand either fulfills that promise — or not. Research confirms that online visitors make the decision to stay on a ... more...

Mobile Analytics: Driving Greater Engagement for Loyalty Programs

Written on
March 6th 2013
Author
Brendan O’Kane

Customer loyalty was a top theme at the recent National Retail Federation Big Show, where thousands of retailers gathered to discuss trends and learn from the industry’s top names. This theme frequently overlapped with another important topic that is linked to loyalty: a strong focus on customers and on personalizing the ... more...

Adobe: Facebook Exchange Delivers Strong Performance

Written on
February 15th 2013
Author
Adotas

Facebook recently announced that Facebook Exchange (FBX) served nearly 1 billion impressions daily and supported over 1,300 advertisers. Adobe’s ad solution for FBX is now out of beta, and preliminary results from customers show that performance is strong.  Beta clients running retargeting campaigns with Adobe Media Optimizer tested the top eight Real Time Bidding ad inventory ... more...

Affiliate Summit West Preview: The Keynotes, The Networking, The Parties

Written on
January 11th 2013
Author
Warren Corpus

Welcome, 2013.  A brand new year, but has much changed? We still have the same guy in the White House, the SEC still reigns over college football, we still have the same number of members in the Baseball Hall of Fame as this time last year, we still haven’t experienced ... more...

Monetate’s Q3 Quarterly Report: Mobile Accounts for Nearly 20 Percent of E-Commerce

Written on
November 16th 2012
Author
Press Release

CONSHOHOCKEN, PA – Monetate, an online testing, targeting, and personalization provider, released its Ecommerce Quarterly report for Q3 today. With the holiday shopping period in full swing, the report provides a global snapshot of the online retail market and consumer spending habits. New data includes a completely unique state by state breakdown ... more...

Some Industries Are More Clickable Than Others

Written on
May 23rd 2011
Author
Ariel Geifman

ADOTAS – Government and Utilities ad campaigns should wish that they were more like sports teams. It is a fact of life that some industry verticals need to fight an uphill battle to deliver their message to users, while others enjoy a light tailwind breeze. A look at the newly ... more...