conversion-funnel



Three Ways Attribution Can Improve Database Marketing Performance

Written on
August 11th 2011
Author
Anto Chittilappilly

VISUAL IQ – Most companies that rely heavily on traditional database marketing channels, such as email and direct mail, perform some level of audience analysis on their in-house lists to identify demographic and behavioral patterns and a propensity to convert. Some of them overlay these lists with richer demographic databases provided ... more...