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convergence

The Convergence Conflict: Exploring Why Businesses Fail and What it Takes to Succeed

Written on: December 20th 2006
Author: Al Berrios

For a $2500 admission fee, you’d think that attendees at the recent Economist Media Convergence Conference would arrive prepared with something more innovative than ogling Google, fondling MySpace, and bragging about how much they’re spending online and how. It should come as no surprise to anyone familiar with the [...] more...

Advertising Schmadvertising. I’m Talking About Content.

Written on: August 15th 2006
Author: Kenneth Musante

Even though it’s been around for nearly a decade, advertising on the Internet is still a new medium that’s changing and evolving. It’s not TV. It’s not print. It’s something different. Little by little, the conceptual border between advertising and content is breaking down. Traditional banner ads are becoming delivery systems [...] more...

Is Video the Marketing Messiah? Why Convergence Is Something to Truly Look Forward To

Written on: July 25th 2006
Author: Robert S.K. Regular

Our industry has a way of creating messiahs from new models, products or technology. I think it’s a natural extension of a young immature industry finding itself and looking for direction or the big score. We’re small enough for new concepts and successes to really stand out, but big enough [...] more...

First-Time Car Buyers Prefer Online over Traditional Media

Written on: January 31st 2006
Author: Editor

According to a study released today by the Polk Center for Automotive Studies, traditional mass media is taking another hit from the online space — this time in the car market. Of the 366 18-30-year old respondents in the survey- conducted in early November - 35% of first-time vehicle buyers consider [...] more...

A Little Less Oedipus and a Little More Caligula

Written on: January 23rd 2006
Author: Bryan Boettger

It’s amazing how easy it is to find ourselves completely mired and buried in a subject until that’s all we allow ourselves to intellectually consume. But, as online and interactive experts we need to rage against the dying of our offline life. Like any successful business or sector, it’s just so [...] more...

Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...