contextweb
Hires: Amazon Snags Microsoft Exec; Conductor; AdMedia
ADOTAS – Lisa Utzschneider is abandoning her decade-long post at Microsoft to help ramp up Amazon.com’s advertising business, according to reports. Utzschneider was general manager of sales for Microsoft Digital Advertising Solutions group. Natural search technology shop Conductor, Inc., has hired four senior managers to help guide the upcoming launch and [...] more...
Industry Moves, Hires: Yahoo, Collective, ContextWeb
ADOTAS – Robert Kotick, Yahoo Inc.’s director, will resign after the company’s annual meeting Aug. 1 in compliance with the settlement the Internet pioneer recently made with activist investor Carl Icahn. Kotick, CEO of Activision Blizzard, had already announced that he wouldn’t run for re-election. In a filing today with securities [...] more...
ContextWeb Picks Up $26M
ADOTAS – Advertising targeting firm ContextWeb has raised $26 million of a planned $30 fourth round. Investors include Investor Growth Capital, Draper Fisher Jurvetson, DFJ Gotham Ventures and Updata Ventures. ContextWeb was founded in 2000 and has raised more than $53 million so far. It launched the ADSDAQ in 2005. The [...] more...
How’s That Ad Doing? Find Out With New Tracking Tool
ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...
ADSDAQ’s Numbers Rise
ADSDAQ by ContextWeb announced today that results from the latest ComScore Media Metrix Dec. 2007 Key Measures Report confirm that its ADSDAQ Ad Exchange now reaches 80.1 million monthly unique visitors, representing 43.6% of the U.S. online population. Additionally, in the three months since the service has launched, the number [...] more...
ADSDAQ Ad Exchange Reports Growth
ContextWeb, Inc. announced today that 1,500 web publishers have joined its ADSDAQ Ad Exchange via the Company’s new self service name-your-price “Selling Desk” since it was first offered on October 17th. The additions more than double the number of Web publishers working with ContextWeb’s ADSDAQ to 2,500. “ContextWeb wants to do [...] more...
Traders Set Prices for Ads at ContextWeb
In anticipation of the formal opening this summer of ADSDAQ,the contextual advertising firm, ContextWeb, has launched its online ad exchange. The exchange allows publishers and advertisers to set firm “Bid” or “Ask” prices. ADSDAQ will open a self-service trading desk to all publishers upon launch and a similar trading desk to advertisers [...] more...
ContextWeb Pricing Model Offering Guaranteed CPM Rates
Ad network ContextWeb has deployed a new pricing model that lets publishers set their own guaranteed CPM rate. With the previous model, advertisers ran campaigns blind, and were only able to control pricing while the ad networks decided what percentage to send along to the publisher. While ContextWeb’s new “Open PO” [...] more...
ContextWeb, InfoSpace Collaborate for Contextual Graphical Ad Tool
ContextWeb announced today it will collaborate with InfoSpace on a contextual graphical advertising product offering that will be offered by the latter company to Web publishers through its search and directory sales group. The companies expect the offering to be in market for the third quarter of 2006. ContextWeb’s real-time indexing [...] more...
ADOTAS Conversations: Jay Sears of ContextWeb
Spinning off our much ballyhooed Spotlight section, ADOTAS will now be bringing you more insights from some of the industry’s top executives with our in-depth, one-on-one ADOTAS Conversations. Here, we will open the floor for industry heavy-hitters to introduce themselves, share more about what they and their companies do, what [...] more...
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Latest News
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Features
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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