contextweb
CONTEXTWEB Joins Forces With Datran to Form PulsePoint
ADOTAS – After partnering for more than a year, Datran Media has merged with CONTEXTWEB to form new company PulsePoint. Datran Media is home of audience targeting and measurement platform Aperture, while CONTEXTWEB operates the ad exchange once known as ADSDAQ. Blending these technologies, the integrated platform will offer a blend of [...] more...
Media Mixers: TRAFFIQ and Friends Light Up the Holidays
ADOTAS – Along with cosponsors CONTEXTWEB, Aperture and OpenX, TRAFFIQ held a wild party last night on 28th Street in NYC. TRAFFIQ’s Winter Bash was attended by over 100 members of the online advertising community, and I can personally assure you everyone had a great time. Guests enjoyed passed hors d’oeuvres, an open bar [...] more...
ADSDAQ? Please, We Call It CONTEXTWEB Ad Exchange Now
ADOTAS – Simplicity is beautiful — cleaning out the clutter does wonderful things for branding, hence why CONTEXTWEB has dropped the ADSDAQ title from its ad exchange in favor of CONTEXTWEB Ad Exchange. In addition, the company introduced a spiffy new logo and souped-up website to lure both advertisers and [...] more...
ContextWeb Partners With Mpire for Adsdaq Verification
ADOTAS – While merely the mention of “ad verification” will make many an ad network or exchange executive furl his/her brow, they know those services are increasingly what advertisers want. Damn that customer for always being right! ContextWeb, which runs the independent ad exchange Adsdaq, has partnered with Mpire to offer [...] more...
Hires: Amazon Snags Microsoft Exec; Conductor; AdMedia
ADOTAS – Lisa Utzschneider is abandoning her decade-long post at Microsoft to help ramp up Amazon.com’s advertising business, according to reports. Utzschneider was general manager of sales for Microsoft Digital Advertising Solutions group. Natural search technology shop Conductor, Inc., has hired four senior managers to help guide the upcoming launch and [...] more...
Industry Moves, Hires: Yahoo, Collective, ContextWeb
ADOTAS – Robert Kotick, Yahoo Inc.’s director, will resign after the company’s annual meeting Aug. 1 in compliance with the settlement the Internet pioneer recently made with activist investor Carl Icahn. Kotick, CEO of Activision Blizzard, had already announced that he wouldn’t run for re-election. In a filing today with securities [...] more...
ContextWeb Picks Up $26M
ADOTAS – Advertising targeting firm ContextWeb has raised $26 million of a planned $30 fourth round. Investors include Investor Growth Capital, Draper Fisher Jurvetson, DFJ Gotham Ventures and Updata Ventures. ContextWeb was founded in 2000 and has raised more than $53 million so far. It launched the ADSDAQ in 2005. The [...] more...
How’s That Ad Doing? Find Out With New Tracking Tool
ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...
ADSDAQ’s Numbers Rise
ADSDAQ by ContextWeb announced today that results from the latest ComScore Media Metrix Dec. 2007 Key Measures Report confirm that its ADSDAQ Ad Exchange now reaches 80.1 million monthly unique visitors, representing 43.6% of the U.S. online population. Additionally, in the three months since the service has launched, the number [...] more...
ADSDAQ Ad Exchange Reports Growth
ContextWeb, Inc. announced today that 1,500 web publishers have joined its ADSDAQ Ad Exchange via the Company’s new self service name-your-price “Selling Desk” since it was first offered on October 17th. The additions more than double the number of Web publishers working with ContextWeb’s ADSDAQ to 2,500. “ContextWeb wants to do [...] more...
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Latest News
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- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
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- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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