contextually-relevant-ad
Recall Boosted 52% With Contextually Relevant Ads
ADOTAS – It’s all about the context. That’s the word from Google, which commissioned a study examining the effectiveness of targeted Internet advertising as it relates to brand, messaging and recall. Enquiro, an independent research company, conducted the study. Key findings: • The test readers’ intent to purchase a particular brand, a key [...] more...
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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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