contextually-relevant-ad



Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

Recall Boosted 52% With Contextually Relevant Ads

Written on
August 27th 2008
Author
Kathleen

ADOTAS – It’s all about the context. That’s the word from Google, which commissioned a study examining the effectiveness of targeted Internet advertising as it relates to brand, messaging and recall. Enquiro, an independent research company, conducted the study. Key findings: • The test readers’ intent to purchase a particular brand, a key ... more...