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Recall Boosted 52% With Contextually Relevant Ads

Written on
August 27th 2008
Author
Kathleen

ADOTAS – It’s all about the context. That’s the word from Google, which commissioned a study examining the effectiveness of targeted Internet advertising as it relates to brand, messaging and recall. Enquiro, an independent research company, conducted the study. Key findings: • The test readers’ intent to purchase a particular brand, a key [...] more...



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