contextual_targeting
YuMe Launches Video Ad Network
Today, startup YuMe Networks has launched a new advertising network dedicated to online video, which includes a contextual targeting system that works like the keyword-based ad systems used by many websites. “Our network is going to bring real order to the current state of chaos in online video advertising,” said CEO [...] more...
Pulse 360 Expands Publisher Base
Pulse 360 Incorporated has announced a new distribution agreement with Q-Phrase and Bloggerland in an effort to expand its network of publishers and distribution partners. In a press statement Mark Josephson, president of Seevast, Pulse 360’s parent company, said, “Each week, Pulse 360 expands with new publishers. Our network continues [...] more...
Forbes.com Flocks to Quigo
Over the past year, more and more prominent websites have been turning away from the large contextual ad networks powered by Yahoo and Google to the much smaller Quigo Technologies. Quigo’s newest partner, Forbes.com, one of the leading online business news and lifestyle media publishers, has just signed a multi-year deal [...] more...
Marchex Adds Seven Publishers to Contextual Ad Roster
Marchex, along with subsidiary IndustryBrains, today announced that since January 1st of this year, it has signed contextual ad agreements with seven publishers across a range of verticals including Business & Finance, Information Technology, and Home & Living. The Marchex deals will include publishers InvestorVillage.com, Homes and Land, CIO [...] more...
2007 Ad Network Predictions
This will be one of the most active years for the ad network industry as it goes through a much needed transition thanks to new, exciting ad inventory opportunities. As a matter of fact, ad inventory will dictate new ad network models as each ad network begins to concentrate around [...] more...
The Online Sea Change: Seevast CEO Lance Podell Talks Rebranding and Reemerging in the Video-Centric New Year
Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell’s face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing company [...] more...
Pulse 360 Signs Multiple Sponsored Link Agreements
Pulse 360, a division of Seevast, Corp., has announced today that it has inked sponsored link distribution agreements with more than 50 websites. Several new partners include IMDb.com, NBC4.TV, TheOnlineInvestor.com, StreetIQ.com, PhotoReflect.com, Diet.com, DowneLink.com and ChaCha.com. As a content-targeted sponsored link network, Pulse 360 has added more than 10,000 publishers [...] more...
IndustryBrains Signs New Publishers
Contextual advertising company IndustryBrains, a division of digital marketing company Marchex, has signed two new publishers–CurtCo Media, which publishes luxury and lifestyle websites and IToolbox, the publisher of an IT community website. Marchex-powered contextual ads will begin appearing on CurtCo and IToolbox websites “immediately,” according to IndustryBrains, with additional targeting to [...] more...
Pulse 360 Melds Sponsored Links with Video
Contextual sponsored link advertising company Pulse 360, a division of ad technology company Seevast, has announced a new service to let advertisers target viewers of online video by placing ad listings before and after a video. “The consumer audience is watching videos online,” said Seevast CEO Lance Podell in a statement. [...] more...
‘Tis the Season for Search: How to Stay SEM-Focused and Successful During the Holidays
During the frenetic weeks leading up to the end-of-year holiday shopping season, it is no secret that companies all over the land tend to ratchet up their marketing budgets, including funds allocated for search marketing. And there’s good reason: JupiterResearch predicts in an October report that online holiday retail sales in [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
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- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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