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contextual_targeting

YuMe Launches Video Ad Network

Written on: March 5th 2007
Author: Editor

Today, startup YuMe Networks has launched a new advertising network dedicated to online video, which includes a contextual targeting system that works like the keyword-based ad systems used by many websites. “Our network is going to bring real order to the current state of chaos in online video advertising,” said CEO [...] more...

Pulse 360 Expands Publisher Base

Written on: March 1st 2007
Author: Editor

Pulse 360 Incorporated has announced a new distribution agreement with Q-Phrase and Bloggerland in an effort to expand its network of publishers and distribution partners. In a press statement Mark Josephson, president of Seevast, Pulse 360’s parent company, said, “Each week, Pulse 360 expands with new publishers. Our network continues [...] more...

Forbes.com Flocks to Quigo

Written on: February 26th 2007
Author: Editor

Over the past year, more and more prominent websites have been turning away from the large contextual ad networks powered by Yahoo and Google to the much smaller Quigo Technologies. Quigo’s newest partner, Forbes.com, one of the leading online business news and lifestyle media publishers, has just signed a multi-year deal [...] more...

Marchex Adds Seven Publishers to Contextual Ad Roster

Written on: February 20th 2007
Author: Editor

Marchex, along with subsidiary IndustryBrains, today announced that since January 1st of this year, it has signed contextual ad agreements with seven publishers across a range of verticals including Business & Finance, Information Technology, and Home & Living. The Marchex deals will include publishers InvestorVillage.com, Homes and Land, CIO [...] more...

2007 Ad Network Predictions

Written on: February 16th 2007
Author: Peyman Nilforoush

This will be one of the most active years for the ad network industry as it goes through a much needed transition thanks to new, exciting ad inventory opportunities. As a matter of fact, ad inventory will dictate new ad network models as each ad network begins to concentrate around [...] more...

The Online Sea Change: Seevast CEO Lance Podell Talks Rebranding and Reemerging in the Video-Centric New Year

Written on: January 19th 2007
Author: Kiran Aditham

Mergers, acquisitions and re-branding seem as common in the interactive space as a scowl on Simon Cowell’s face. But the effect of such industry shakeups have for the most part, been hit, miss or meh. Still, as the aftershocks of the Google/YouTube union continue reverberating throughout the digital realm, changing company [...] more...

Pulse 360 Signs Multiple Sponsored Link Agreements

Written on: December 19th 2006
Author: Editor

Pulse 360, a division of Seevast, Corp., has announced today that it has inked sponsored link distribution agreements with more than 50 websites. Several new partners include IMDb.com, NBC4.TV, TheOnlineInvestor.com, StreetIQ.com, PhotoReflect.com, Diet.com, DowneLink.com and ChaCha.com. As a content-targeted sponsored link network, Pulse 360 has added more than 10,000 publishers [...] more...

IndustryBrains Signs New Publishers

Written on: December 18th 2006
Author: Editor

Contextual advertising company IndustryBrains, a division of digital marketing company Marchex, has signed two new publishers–CurtCo Media, which publishes luxury and lifestyle websites and IToolbox, the publisher of an IT community website. Marchex-powered contextual ads will begin appearing on CurtCo and IToolbox websites “immediately,” according to IndustryBrains, with additional targeting to [...] more...

Pulse 360 Melds Sponsored Links with Video

Written on: December 12th 2006
Author: Editor

Contextual sponsored link advertising company Pulse 360, a division of ad technology company Seevast, has announced a new service to let advertisers target viewers of online video by placing ad listings before and after a video. “The consumer audience is watching videos online,” said Seevast CEO Lance Podell in a statement. [...] more...

‘Tis the Season for Search: How to Stay SEM-Focused and Successful During the Holidays

Written on: November 2nd 2006
Author: Clark Barry

During the frenetic weeks leading up to the end-of-year holiday shopping season, it is no secret that companies all over the land tend to ratchet up their marketing budgets, including funds allocated for search marketing. And there’s good reason: JupiterResearch predicts in an October report that online holiday retail sales in [...] more...

Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...