contextual



The Value of Data in Mobile Advertising

Written on
June 6th 2013
Author
Victor Milligan

ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising. It ... more...

Don’t Abandon the Non-Behavioral Portion of Your Campaign

Written on
October 4th 2011
Author
Eric Bingham

ADOTAS – In his recent article “Five Horrible Ad Placements That Could Have Been Avoided,” Peer39 CEO Andy Ellenthal points out the dangers of incongruent and even inappropriate contextual adjacencies that can arise in the execution of retargeting campaigns. But rather than a few ad placements with marginal contextual relevance ... more...

YuMe Streamlines Video Management With Pub Platform Upgrade

Written on
March 29th 2011
Author
Gavin Dunaway

ADOTAS – Considering the tremendous growth in the space, YuMe thinks it about time brand TV ad dollars took a leap across the “Meeker gap” into the world of online video. However, “the supply of video content is extremely fragmented,” says YuMe President and cofounder Jayant Kadambi. “Our video management provides ... more...

Brilig Cuts the Ribbon on Its Data Shopping Center

Written on
June 25th 2010
Author
Gavin Dunaway

ADOTAS – It may seem fitting that data marketplace Brilig was founded by Christopher Keith, former chief technology officer of the New York Stock Exchange. The audience commerce platform and transaction marketplace beta, which was publicly launched yesterday at the DPAC Conference, is overseen by Brilig but the company itself ... more...

UPDATE: So Long, Yahoo! Publisher Network Online BETA

Written on
April 1st 2010
Author
Gavin Dunaway

ADOTAS – UPDATE: Yahoo! reached out to clarify that it’s killing the self-service beta program for small publishers. The move has no ramifications for the Publisher Network for large, direct publishers and partners, the affiliate network and advertisers using Content Match ads. Read more here. Seems Yahoo! is shedding programs left ... more...

Semantics Go Mainstream

Written on
March 22nd 2010
Author
Mark Redgrave

ADOTAS – Many of the world’s leading online players are struggling with ad-funded business models. Social networks are still suffering from low ad yields, while paid content is dominating internal newspaper discussions following recent pay wall announcements by The New York Times and Le Figaro. The issue here is relevance. The ... more...

Semantics Lead Online Ads Out of the Woods

Written on
January 19th 2010
Author
Amiad Solomon

ADOTAS – The recent Tiger Woods scandal has presented somewhat of an advertising nightmare for many brands with an online presence, particularly golf brands. No matter where you look, whether it is on sports, entertainment or even general news sites and blogs, Tiger’s woes are front and center. Common technologies for ... more...

Semantic advertising: Digging deeper for context

Written on
October 19th 2009
Author
Sacha Carton

ADOTAS – Legend has it FBI Director J. Edgar Hoover once received a poorly drafted letter from his secretary, to which he added a footnote, “watch the borders.” The result was legions of agents dispatched to patrol the U.S. borders with Canada and Mexico. How is this relevant to the ... more...

Speak2Me Launches Interactive Ad Platform in China

Written on
March 6th 2008
Author
Sarah Novotny

ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development ... more...

Microsoft Launches Digital Ad Platform in India

Written on
February 21st 2008
Author
Sarah Novotny

ADOTAS — Microsoft launched a digital ad platform in India today, according to reports. The company will provide display, rich media, contextual and video advertising to partners Bollywood Hungama, Equitymaster, HDFC Sec and Facebook. Digital advertising in India is worth about $130 million but it’s growing by 60% every year, published ... more...