contextual
Don’t Abandon the Non-Behavioral Portion of Your Campaign
ADOTAS – In his recent article “Five Horrible Ad Placements That Could Have Been Avoided,” Peer39 CEO Andy Ellenthal points out the dangers of incongruent and even inappropriate contextual adjacencies that can arise in the execution of retargeting campaigns. But rather than a few ad placements with marginal contextual relevance [...] more...
YuMe Streamlines Video Management With Pub Platform Upgrade
ADOTAS – Considering the tremendous growth in the space, YuMe thinks it about time brand TV ad dollars took a leap across the “Meeker gap” into the world of online video. However, “the supply of video content is extremely fragmented,” says YuMe President and cofounder Jayant Kadambi. “Our video management provides [...] more...
Brilig Cuts the Ribbon on Its Data Shopping Center
ADOTAS – It may seem fitting that data marketplace Brilig was founded by Christopher Keith, former chief technology officer of the New York Stock Exchange. The audience commerce platform and transaction marketplace beta, which was publicly launched yesterday at the DPAC Conference, is overseen by Brilig but the company itself [...] more...
UPDATE: So Long, Yahoo! Publisher Network Online BETA
ADOTAS – UPDATE: Yahoo! reached out to clarify that it’s killing the self-service beta program for small publishers. The move has no ramifications for the Publisher Network for large, direct publishers and partners, the affiliate network and advertisers using Content Match ads. Read more here. Seems Yahoo! is shedding programs left [...] more...
Semantics Go Mainstream
ADOTAS – Many of the world’s leading online players are struggling with ad-funded business models. Social networks are still suffering from low ad yields, while paid content is dominating internal newspaper discussions following recent pay wall announcements by The New York Times and Le Figaro. The issue here is relevance. The [...] more...
Semantics Lead Online Ads Out of the Woods
ADOTAS – The recent Tiger Woods scandal has presented somewhat of an advertising nightmare for many brands with an online presence, particularly golf brands. No matter where you look, whether it is on sports, entertainment or even general news sites and blogs, Tiger’s woes are front and center. Common technologies for [...] more...
Semantic advertising: Digging deeper for context
ADOTAS – Legend has it FBI Director J. Edgar Hoover once received a poorly drafted letter from his secretary, to which he added a footnote, “watch the borders.” The result was legions of agents dispatched to patrol the U.S. borders with Canada and Mexico. How is this relevant to the [...] more...
Speak2Me Launches Interactive Ad Platform in China
ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development [...] more...
Microsoft Launches Digital Ad Platform in India
ADOTAS — Microsoft launched a digital ad platform in India today, according to reports. The company will provide display, rich media, contextual and video advertising to partners Bollywood Hungama, Equitymaster, HDFC Sec and Facebook. Digital advertising in India is worth about $130 million but it’s growing by 60% every year, published [...] more...
AdOn Network Switches To NetAcuity IP Intelligence
Digital Element, a provider of IP Intelligence solutions, today announced that AdOn Network, a provider of innovative, contextual and behavioral solutions for advertisers and publishers, is making a switch to NetAcuity IP Intelligence technology. AdOn Network, delivering more than 4 billion searches and 115 million unique users per month, wanted to [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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