contextual-advertising
A Bigger Toolbox: Strategies Beyond Search
ADOTAS – Are you stuck in a silo? No, we’re not talking corn here. We’re talking about your online marketing. Over the years I’ve seen many clients become comfortable with a particular channel and overlook new possibilities that may bring them even better results. This is the case with search marketing. [...] more...
SEO, recession buster
ADOTAS — While the four basic search options, paid search, contextual advertising, paid inclusion and search engine optimization, are expected to see increased spending through 2013, it could be SEO that wins out over the next few years. As the economy forces consumers to be more careful with their dollars, search [...] more...
Eyealike Unveils Image/Video Recognition Ad Solution
ADOTAS – Eyealike is now offering its photo recognition expertise (previously used to find potential romantic partners) to the ad-targeting world. The company is touting the new Eyealike VisualAd as the “world’s first image and video-based contextual advertising platform for social networks and rich media Web sites.” Users will be able [...] more...
LucidMedia Releases Spanish Version of ClickSense
ADOTAS – Online contextual ad platform LucidMedia has released a Spanish-language version of its ClickSense contextual advertising platform designed to help online advertisers and publishers precisely target the Spanish-speaking Internet demographic. According to Internet World Stats, there are more than 124 million Spanish-speaking Internet users worldwide, an increase of more than [...] more...
Google Snags Contextual Ad Co. for $140M
ADOTAS – Dissatisfied with merely ruling the Net in the U.S., Google has snapped up Russian contextual advertising company ZAO Begun for $140 million. The Internet titan snagged the company from U.K.-based Rambler Media, which owns a 50.1% stake in Begun. (Rambler bought the remaining stake from Bannatyne Limited and then [...] more...
Rodale Culls Microsoft in Contextual, Search Ad Deal
ADOTAS – Microsoft is getting glossy: the software giant has become Rodale’s exclusive third-party digital advertising provider of contextual and paid search ads for the company’s magazine-branded sites. Rodale publishes a gaggle of health and wellness mags – and sites – including MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com. Microsoft is championing [...] more...
Proximic Opens Contextual Ad Platform to Hoi Polloi
ADOTAS – Proximic, a new contextual advertising company, has announced a new DIY program that it says will enable publishers to monetize their traffic. While the platform was previously reserved for large global publishers, the company is putting out the welcome mat for mainstream media sites, blogs and other content [...] more...
ADSDAQ To Boost Ad Reach for Publishers
ADOTAS – The decades-long, legendary tug-of-war between publishers and advertisers over ad reach will likely never end, but ADSDAQ is hoping to quell the chaos. Contextual advertising company ContextWeb Inc. and operator of the ADSDAQ Exchange is launching a reach-extension program for Web publishers who want to get additional, targeted [...] more...
Proximic Eliminates The Need For Keywords
Proximic, a new addition to the contextual advertising and content-matching game, announced today that the company has signed deals to use the product catalogs of Yahoo! Shopping, Shopping.com and many others, as ads on the U.S. publisher sites within its new ad network, reports EarthTimes.com. The network can deploy an entire [...] more...
Quigo’s AdSonar To Power Slate
It was announced today that Quigo, a provider of auction-based, content-targeted online advertising will provide sponsored link contextual advertising for Slate. Slate is an e-zine under The Washington Post. Quigo’s AdSonar platform will be utilized across Slate’s website. Cliff Sloan, publisher of Slate said in the release, “We are pleased to [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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