» Adotas

contextual-advertising

Eyealike Unveils Image/Video Recognition Ad Solution

Written on: October 14th 2008
Author: Kathleen

ADOTAS – Eyealike is now offering its photo recognition expertise (previously used to find potential romantic partners) to the ad-targeting world. The company is touting the new Eyealike VisualAd as the “world’s first image and video-based contextual advertising platform for social networks and rich media Web sites.” Users will be able [...] more...

LucidMedia Releases Spanish Version of ClickSense

Written on: September 23rd 2008
Author: Kathleen

ADOTAS – Online contextual ad platform LucidMedia has released a Spanish-language version of its ClickSense contextual advertising platform designed to help online advertisers and publishers precisely target the Spanish-speaking Internet demographic. According to Internet World Stats, there are more than 124 million Spanish-speaking Internet users worldwide, an increase of more than [...] more...

Google Snags Contextual Ad Co. for $140M

Written on: July 18th 2008
Author: Kathleen

ADOTAS – Dissatisfied with merely ruling the Net in the U.S., Google has snapped up Russian contextual advertising company ZAO Begun for $140 million. The Internet titan snagged the company from U.K.-based Rambler Media, which owns a 50.1% stake in Begun. (Rambler bought the remaining stake from Bannatyne Limited and then [...] more...

Rodale Culls Microsoft in Contextual, Search Ad Deal

Written on: July 8th 2008
Author: Kathleen

ADOTAS – Microsoft is getting glossy: the software giant has become Rodale’s exclusive third-party digital advertising provider of contextual and paid search ads for the company’s magazine-branded sites. Rodale publishes a gaggle of health and wellness mags – and sites – including MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com. Microsoft is championing [...] more...

Proximic Opens Contextual Ad Platform to Hoi Polloi

Written on: June 17th 2008
Author: Kathleen

ADOTAS – Proximic, a new contextual advertising company, has announced a new DIY program that it says will enable publishers to monetize their traffic. While the platform was previously reserved for large global publishers, the company is putting out the welcome mat for mainstream media sites, blogs and other content [...] more...

ADSDAQ To Boost Ad Reach for Publishers

Written on: April 29th 2008
Author: Kathleen

ADOTAS – The decades-long, legendary tug-of-war between publishers and advertisers over ad reach will likely never end, but ADSDAQ is hoping to quell the chaos. Contextual advertising company ContextWeb Inc. and operator of the ADSDAQ Exchange is launching a reach-extension program for Web publishers who want to get additional, targeted [...] more...

Proximic Eliminates The Need For Keywords

Written on: January 18th 2008
Author: Editor

Proximic, a new addition to the contextual advertising and content-matching game, announced today that the company has signed deals to use the product catalogs of Yahoo! Shopping, Shopping.com and many others, as ads on the U.S. publisher sites within its new ad network, reports EarthTimes.com. The network can deploy an entire [...] more...

Quigo’s AdSonar To Power Slate

Written on: October 9th 2007
Author: Editor

It was announced today that Quigo, a provider of auction-based, content-targeted online advertising will provide sponsored link contextual advertising for Slate. Slate is an e-zine under The Washington Post. Quigo’s AdSonar platform will be utilized across Slate’s website. Cliff Sloan, publisher of Slate said in the release, “We are pleased to [...] more...

vComm Continues Contextual Revolution

Written on: July 3rd 2007
Author: Editor

Broadband Enterprises is joining the contextual advertising trend with the launch of vComm, a platform that will allow advertisers and publishers to exchange contextually relevant video ad inventory. Advertisers can purchase contextually relevant video ad inventory through AdSense, and publishers can monetize text and video based content. While several other companies [...] more...

Contextual Video Ads Becoming The New Black?

Written on: June 29th 2007
Author: Editor

Tribal Fusion, a division of Exponential, agreed to a partnership with Roo to develop a contextual application that will serve video and ads through interactive Web page text. The online broadcast company has said it has accumulated more than 18,000 clips of copyrighted content from film studios, record labels and news [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...