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Kontera Hybrid Offers 2-In-1 In-Text Solution

Written on: March 17th 2008
Author: Editor

ADOTAS - Today, Kontera, a provider of In-Text Advertising for online publishers and advertisers, announced the launch of the Kontera Hybrid. The Kontera Hybrid if an In-Text solution that delivers contextually relevant content and advertising in a single unit. This technology enables publishers to serve related content and ads which [...] more...

Beware! Botnets Master Click Fraud!

Written on: July 20th 2007
Author: Editor

In the second quarter the average click fraud rate on search engine content networks was 25.6% which means that more than a quarter of clicks for contextual ads were fraudulent. The industry as a whole suffered an increase of 1%, claiming a 16% average click fraud rate. Industry insiders gossip that [...] more...

Features

Media Plan ’08: Look Out of the Window October 10th 2008
TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
Out With the Old, in With the NEW October 8th 2008
Decision 2008, The Internet Changed Everything October 7th 2008

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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...