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Consumer-Generated Content Got You BURNED?

Written on: March 17th 2008
Author: Gonzalo E. Mon

ADOTAS EXCLUSIVE — More and more companies are incorporating consumer-generated content into their promotions, and it can easily be a publicity boon — or a public-relations bust. As with any double-edged sword, treading carefully is the key to success. In recent years, Doritos ran two successful contests in which consumers were [...] more...

CafePress.com Launches Site for Valentine’s Day Lovers and Haters

Written on: January 13th 2006
Author: Jaime Gottlieb

February is on its way–the time when Ferrero Rocher chocolates start their ascent to the top of sales charts and pink teddy bears embroidered with the words “I Luv You” fill Duane Reade shelves near and far. Of course, not everyone likes the holiday. The Valentine’s Day Scrooges of the world [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...