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OPA large ad units unfurl across the web

Written on
July 1st 2009
Author
Edward Barrera

ADOTAS — The Online Publishers Association said a group of leading brands have started using the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver their brand experiences directly on the pages of these rich content sites. Today, a [...] more...

Bigger, fewer ads works, dooms reluctant ad networks

Written on
June 3rd 2009
Author
Edward Barrera

ADOTAS — When the online publishers association released new advertising formats a few months ago, it was clearly a shot at ad networks, especially ones that don’t adapt. And if initial indications prove reliable, the larger ads are here to stay and will squeeze third-party networks even more. Speaking at a ContentNext [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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