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Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...

Empowering the Video Revolution: Moving Away from Simple Text-Based Publishers

Written on
June 11th 2014
Author
Bob Regular

ADOTAS – In the world of online advertising, content is king because without content, there’s nothing to monetize. Major online publications like Mashable and Business Insider are embracing online video in an effort to go move away from being a simple text-based publishers to something far more ambitious. Advertisers are working ... more...

Digital Overload: Why Ad Tech Needs Constant Reinvention

Written on
May 30th 2014
Author
Doug Knepper

ADOTAS – Back in 2011, The Digital Lifestyle survey by Magnify.net reported consumers and web surfers faced a torrent of data growing faster than ever before. 78% of respondents were technologists, journalists, entrepreneurs, executives, and professionals, with 48.5% saying that they where connected to the web “from the moment I ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

ANALYSIS: Not Much to Shout About at Yahoo!

Written on
February 19th 2014
Author
Peter Koeppel

ADOTAS – Marissa Mayer’s attempt to turn Yahoo! around seems to have become stuck in neutral. The company recently reported that its revenues fell by 1.7 percent in the fourth quarter, minus commissions paid out to partners for Web traffic. This is the fourth straight quarter with no growth. By the ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

Using Big Data Techniques to Explode the Keyword Targeting Myth

Written on
February 10th 2014
Author
Brooke Aker

ADOTAS – Keyword targeting is held up as the gold standard for understanding content. But is it true? To find out, I decided to test this longstanding notion to see if it still holds up. Note: This is also a story about using Big Data techniques and how you can ... more...

AOL Gets Personal With Its Latest Moves

Written on
January 27th 2014
Author
Richard L. Tso

ADOTAS – With so much engaging content on the Internet competing for people’s attention, publishers are desperately searching for new ways to make their sites more relevant and sticky for visitors. AOL is no exception. The company just announced that it’s planning to plunk down a total of $90.7 million ... more...

Kevin Bacon to Headline Festival of Media Global 2014

Written on
January 23rd 2014
Author
Press Release

ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri Hotel. This year’s Festival will focus on the technology, innovations, and strategies that make the media industry more ... more...

Adometry: Five Marketing Measurement Trends for 2014

Written on
January 2nd 2014
Author
Casey Carey

ADOTAS – Once again, it’s the time of year when the obligatory “biggest trends for…” posts fill our feeds and social media streams. And while sometimes it can be overdone, there is something therapeutic about taking time to truly consider what will be important in the coming year and what initiatives ... more...