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How to Build an App That Keeps Users Coming Back
ADOTAS – GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad for the user as a lack of usability makes an app less engaging, but [...] more...
Blogshare: The War Between Sales and Marketing
ADOTAS (via CMS Expo) – Numerous studies have shown that there is a very real gap between what firms produce as content for their marketing channels (e.g., website, social media, etc.) and what customer-facing employees communicate to customers in sales meetings, proposals, and even after a sale is made. This [...] more...
What is Big Data? It’s All About ‘Individual Actionability’
ADOTAS — There’s been a lot written lately about what Big Data means. Some have linked the concept to data volumes (even though there have always been huge data sets) while others have suggested it describes a less-structured storage approach (even though there have always been more flexible data models). [...] more...
Blogshare: The Importance of Leveraging Social Customer Data
From the Shoutlet Blog: Social customer data is among the most promising parts of the buzz surrounding Big Data. For today’s digital and social media marketer, few things are as exciting as getting great data that teaches them new insights about their customers. But making sense of this of this data [...] more...
Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising
Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy [...] more...
You’re Already Doing SEO: It’s Called Inbound Marketing
Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep, they [...] more...
Free Seminar: ‘Great Content Strategy’
“Great Content Strategy: Plan it, Develop it, Manage it” will be the topic of a free seminar to be presented by the Columbia University graduate program in Strategic Communications on Friday, Sept. 21 from 6 to 8 p.m. The seminar will be held on the University’s Morningside Heights campus, 501 [...] more...
Seven Ways to Make Your Content King, Part 1
ADOTAS - One of the most encouraging aspects of being an online content creator can also be one of the most discouraging: Anyone can create web content, but getting it seen is another story. So, while the tools to create and upload content are as easy to use as ever, [...] more...
Key Tips for Publishers to Maximize Their Revenues
ADOTAS – Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will begin [...] more...
Outside.in Recruited for AOL Local Duty
ADOTAS – Even before AOL acquired Huffington Post for $315 million, the portal’s new content svengali Arianna Huffington admitted to a fascination with the future of hyper-local content — during the merger announcement, she highlighted her interest in Patch, AOL’s network of local news blogs. Perhaps as a present to celebrate [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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