content



Searchmetrics Report: Quality Content Is More Important Than Ever

Written on
August 2nd 2015
Author
Adotas

Searchmetrics, a company focused on search experience optimization–which includes SEO and Content Performance Marketing–has released its annual study “Search Ranking Factors and Rank Correlations – Google US 2015.” It says Google is more focused than ever on giving higher search rankings to good quality Web content that’s easy to understand ... more...

Warning: The Danger of Treating Online Content Like Offline

Written on
March 26th 2015
Author
Andrew Heckler

As we look around the web, we find that most digital media and content companies are treating the online experience in the exact same fashion as they have done offline. In the evolution of tech; first we had the phone, then fax, answering machines, voicemail, then e-mail, text, messaging, social ... more...

Project ZeroBot: Making Clicks Real

Written on
March 25th 2015
Author
Adotas

PureClick announces the creation of Project ZeroBot, which intends to make significant strides in eliminating the problem of non-human traffic plaguing the digital advertising industry. PureClick products are designed for “PPC 2.0,” where advertisers pay only for clicks from real people with real intent. PureClick’s PureCaptcha product allows advertisers to ... more...

Portal A Taps Former Electus Executive Evan Bregman to Head Original Content

Written on
September 15th 2014
Author
Press Release

(ADOTAS) San Francisco, CA – September 15, 2014 – Independent creative studio, Portal A, today announced that Evan Bregman, the former Executive Director of Digital Media at Electus and an award-winning producer for multiple platforms, is joining the company as Head of Original Content. At Electus, Bregman oversaw creative, production ... more...

Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...

Empowering the Video Revolution: Moving Away from Simple Text-Based Publishers

Written on
June 11th 2014
Author
Bob Regular

ADOTAS – In the world of online advertising, content is king because without content, there’s nothing to monetize. Major online publications like Mashable and Business Insider are embracing online video in an effort to go move away from being a simple text-based publishers to something far more ambitious. Advertisers are working ... more...

Digital Overload: Why Ad Tech Needs Constant Reinvention

Written on
May 30th 2014
Author
Doug Knepper

ADOTAS – Back in 2011, The Digital Lifestyle survey by Magnify.net reported consumers and web surfers faced a torrent of data growing faster than ever before. 78% of respondents were technologists, journalists, entrepreneurs, executives, and professionals, with 48.5% saying that they where connected to the web “from the moment I ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

ANALYSIS: Not Much to Shout About at Yahoo!

Written on
February 19th 2014
Author
Peter Koeppel

ADOTAS – Marissa Mayer’s attempt to turn Yahoo! around seems to have become stuck in neutral. The company recently reported that its revenues fell by 1.7 percent in the fourth quarter, minus commissions paid out to partners for Web traffic. This is the fourth straight quarter with no growth. By the ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...