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How to Build an App That Keeps Users Coming Back

Written on
June 6th 2013
Author
Alan Knitowski

ADOTAS – GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad for the user as a lack of usability makes an app less engaging, but [...] more...

Blogshare: The War Between Sales and Marketing

Written on
April 26th 2013
Author
Adotas

ADOTAS (via CMS Expo) – Numerous studies have shown that there is a very real gap between what firms produce as content for their marketing channels (e.g., website, social media, etc.) and what customer-facing employees communicate to customers in sales meetings, proposals, and even after a sale is made. This [...] more...

What is Big Data? It’s All About ‘Individual Actionability’

Written on
April 25th 2013
Author
Dave Smith

ADOTAS — There’s been a lot written lately about what Big Data means.  Some have linked the concept to data volumes (even though there have always been huge data sets) while others have suggested it describes a less-structured storage approach (even though there have always been more flexible data models). [...] more...

Blogshare: The Importance of Leveraging Social Customer Data

Written on
February 5th 2013
Author
Adotas

From the Shoutlet Blog: Social customer data is among the most promising parts of the buzz surrounding Big Data. For today’s digital and social media marketer, few things are as exciting as getting great data that teaches them new insights about their customers. But making sense of this of this data [...] more...

Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising

Written on
January 16th 2013
Author
Tim Sohn

Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on  Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy [...] more...

You’re Already Doing SEO: It’s Called Inbound Marketing

Written on
October 8th 2012
Author
Heather Sundell

Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep, they [...] more...

Free Seminar: ‘Great Content Strategy’

Written on
August 29th 2012
Author
PR

“Great Content Strategy: Plan it, Develop it, Manage it” will be the topic of a free seminar to be presented by the Columbia University graduate program in Strategic Communications on Friday, Sept. 21 from 6 to 8 p.m. The seminar will be held on the University’s Morningside Heights campus, 501 [...] more...

Seven Ways to Make Your Content King, Part 1

Written on
July 5th 2012
Author
Francisco Diaz-Mitoma

ADOTAS - One of the most encouraging aspects of being an online content creator can also be one of the most discouraging: Anyone can create web content, but getting it seen is another story. So, while the tools to create and upload content are as easy to use as ever, [...] more...

Key Tips for Publishers to Maximize Their Revenues

Written on
June 18th 2012
Author
Matt Swan

ADOTAS – Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will begin [...] more...

Outside.in Recruited for AOL Local Duty

Written on
March 4th 2011
Author
Gavin Dunaway

ADOTAS – Even before AOL acquired Huffington Post for $315 million, the portal’s new content svengali Arianna Huffington admitted to a fascination with the future of hyper-local content — during the merger announcement, she highlighted her interest in Patch, AOL’s network of local news blogs. Perhaps as a present to celebrate [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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