content
Outside.in Recruited for AOL Local Duty
ADOTAS – Even before AOL acquired Huffington Post for $315 million, the portal’s new content svengali Arianna Huffington admitted to a fascination with the future of hyper-local content — during the merger announcement, she highlighted her interest in Patch, AOL’s network of local news blogs. Perhaps as a present to celebrate [...] more...
We’ll Make Great Google Pets
ADOTAS – There are certainly some weird findings in the 2011 Edelman Trust Barometer – that “Undercover Boss” show must be a hit because faith in CEOs jumped from 31% to 50% — but it doesn’t surprise me in the least that U.S. consumer trust in the media has fallen from 46% [...] more...
Wall Street Validates Demand’s Strategy
ADOTAS - Demand Media may be a punching bag for most tech commentators and the symbol of content farm pollution in the search space, but investors like it, creative accounting and all. The content-creation machine’s not-long-awaited IPO was a smash hit, as the share price rose 33% to $22.65 by the end of [...] more...
Our Constant Content Concern
ADOTAS – I’d be shocked to meet someone hasn’t been burned by a purchase based on bad online information. A few years ago (no, not in the mid-90s), I used Google to research a PA system and bought a total lemon. The advertised 1,000 watt power amp pushed a pathetic [...] more...
Is Targeting More About Audience or Content?
ADOTAS – Is anyone else out there getting retargeted advertising showing up on the most divergent sites? One of the most seminal shifts in digital advertising over the past 24 months is the migration of media from content to audience. Much to the chagrin of major, branded content sites, the [...] more...
Marketers’ Code of Content
ADOTAS – Your potential customers want access to content that helps educate them, improves their decision-making capabilities and increases their confidence level in their final purchase decision. According to a recent survey GlobalSpec conducted on the “industrial buy-cycle,” 83% of buyers review up to three pieces of content before making [...] more...
In-Text Advertising’s Three Challenges
ADOTAS – Although there are some really exciting innovations in the targeting and dynamic optimization of display and text ads, the online audience is blind to banner ads due to years of ignoring those prized positions above the fold. Audiences go to sites to engage with content, particularly regular browsers. [...] more...
Pubs Should Design the Next Printing Press: Part I
ADOTAS – I am sitting at the airport bar in Dallas, trying to get back to 2010. After attending the Dallas Ad League’s Magazine Day event at the Fairmont Hotel, I feel as though I journeyed to 1995 and back again. Not that I have anything against attractive, skirt-suited Southwestern sales [...] more...
Content: The Foundation of a Social Media Campaign
ADOTAS – I’ve said before that there isn’t one sure-fire way to make your social campaign a success. There are, however, a lot of ways to be successful. In my last article I showed you some examples of how you can put social media to good use. Although it’s ultimately up [...] more...
Yahoo unfollows traditional publishers’ lead
ADOTAS — While old media scurries toward charging for content, Yahoo, which is trying to restructure itself under Carol Bartz, wants to follow Chris Anderson’s web advice and be free. After stopping to charge for its US Fantasy Football site, Yahoo is also considering dropping fees for its real-time stock quotes [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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