content-optimization



Lotame and Optimizely Partner for Website Content Optimization and Personalization

Written on
March 12th 2014
Author
AdotasWire

NEW YORK, March 12, 2014  (ADOTAS) – Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame’s marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame’s unifying data management platform (DMP). Through the partnership, Lotame will ... more...

Infographic: B2B Content Tug of War

Written on
December 12th 2013
Author
Mike Daly

ADOTAS – Today, Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, issued an infographic that depicts best practices for B2B content optimization. Some of the details include: In order of preference customers want: solutions, no sales pitch, best practices, no brochure offers, no calls ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

InboundWriter Names Skip Besthoff as New CEO, Adds $2.5M in Funding

Written on
November 15th 2012
Author
AdotasWire

SAN MATEO (November 15, 2012) – InboundWriter®, the first online content optimization system designed specifically for writers, today announced the appointment of Skip Besthoff ((pictured) as its chief executive officer. The company has also announced that under Besthoff’s leadership it has raised $2.5 million in additional funding from existing and ... more...

InboundWriter Launches New ‘Enterprise’ Software Tier For Online Content Optimization

Written on
November 15th 2012
Author
AdotasWire

SAN FRANCISCO (November 15, 2012) – InboundWriter, the first online content optimization system designed specifically for writers, today announced the immediate commercial availability of its new Enterprise software tier with highly innovative new functionality that augments the scalability, precision and simplicity of its award-winning product.  Enterprise users will gain access ... more...

7 Things Every Small Business Website Needs

Written on
November 15th 2012
Author
Tamara Weintraub

An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small business website. 1. A Good Domain ... more...

UPDATE: InboundWriter Offers WordPress Plugin for Real-Time Content Optimization

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – UPDATE: When I first wrote about InboundWriter last week — software that assists content makers in optimizing for SEO and social media during the composition process — I have to admit I was a little disappointed that the program was separate from content management systems like WordPress. In ... more...