content-monetization



Matomy, Vidible Partner to Launch Video Content Monetization Solution

Written on
April 29th 2014
Author
Press Release

TEL AVIV, April 29, 2014 (ADOTAS) — Global performance marketing company Matomy Media Group today announced the launch of its video advertising and content monetization service, Matomy Video. The service is being launched in partnership with Vidible, a leading multi-device exchange for distributing and discovering content. Matomy Video solves two key challenges faced by ... more...

Acquisitions: Opera/Skyfire, Alphabird/VOLT Media, AK/Quantivo

Written on
February 15th 2013
Author
Press Release

Opera Software has acquired Silicon Valley-based Skyfire Labs, a leader in mobile video optimization and cloud solutions for mobility. Skyfire, headquartered in Mountain View, California, is known for its Rocket Optimizer™ software. This allows mobile operators to leverage cloud computing to optimize virtually any video and other multimedia on crowded ... more...

PulsePoint Appoints Dan Ballister As Company President

Written on
September 26th 2012
Author
Press Release

NEW YORK (September 26, 2012)– PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Dan Ballister (pictured)  as president, effective as of September 10, 2012. A digital media veteran, Ballister was selected to guide the company’s daily operations as PulsePoint continues to scale ... more...

Video: “Future of Publishing” Asks How Brands Can Enter Product Conversations

Written on
May 9th 2012
Author
Brian LaRue

ADOTAS - In the latest installment of video series The Future of Publishing, we’re down with OPC (other people’s content). It’s about content monetization: How can brands enter the discussion with potential customers around the web, not just on their own brand and social media sites, and profit from those ... more...

Goodbye Banners, Hello Link Insertion

Written on
October 13th 2011
Author
Murray Newlands

ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% – the latter’s banner didn’t even send ... more...

Content Monetization: Insert Link Here

Written on
September 30th 2011
Author
Murray Newlands

ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of earning money through written content. There are a couple main ways to monetize your content—you ... more...