content-marketing



For Publishers, Building Trust with Organic Traffic is Critical

Written on
June 18th 2014
Author
Bob Regular

ADOTAS – For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to by ... more...

Surviving the AdPocalypse: What Will You Do When the Current Model Stops Working?

Written on
May 29th 2014
Author
David Melamed

ADOTAS – There is a fundamental flaw in advertising. Advertising is essentially arbitrage, leveraging a disconnect between the value of your audience’s attention and the cost to reach it. All arbitrage is inherently short lived. Eventually the marketplace will catch up and realign those values. Eventually the marketplace will close ... more...

Infographic: A Social Video Primer

Written on
May 28th 2014
Author
Mike Daly

ADOTAS – The potential value of social video in marketing is underscored by the significant recent investments made in that channel by Facebook and Twitter. But as marketers know, there’s a lot to sort out in a nascent medium that offers a variety of formats, each presenting their own challenges. To ... more...

The Online Advertiser’s Guide to Internet Week 2014

Written on
May 15th 2014
Author
Kerstin Recker

ADOTAS – New York is gearing up for Internet Week 2014, with more than 45,000 people expected to attend over 250 citywide events. Ranging from panels, meet-ups, screenings and parties, Internet Week New York (IWNY) is a must-attend event (May 19-25), celebrating the convergence of technology, business, and culture. Internet Week ... more...

Video Content Marketing and the Rise of OTT Distribution

Written on
April 3rd 2014
Author
Ben Chodor

ADOTAS – The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the masses. ... more...

Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

LinkedIn Launches Tool to Measure Content Marketing Influence

Written on
March 27th 2014
Author
Valter Sciarrillo

ADOTAS – We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it ... more...

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

Written on
March 25th 2014
Author
Dave Hawley

ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of snow.” ... more...

EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...

The Data Deluge: Blessing or Curse for Content Marketers?

Written on
March 24th 2014
Author
Lars Christensen

ADOTAS — Now more than ever, it is essential that content marketers be precise and targeted with the content they develop in order for it to hit the mark and achieve the desired effect. With the growth of precise tracking analytics that empower marketers to create specific target personas, there ... more...