content-marketing



Meredith Corp. Relaunches Meredith.com With New Dynamic Responsive Design

Written on
January 23rd 2015
Author
Adotas

Meredith Corporation unveiled today the www.meredith.com, its newly revamped corporate website. The redesign includes a responsive design that’s fully optimized for mobile and wired users on every device and screen size; robust resources for advertising and marketing partners; and a modern, stylish front-end design. The redesigned site reflects Meredith’s ... more...

50 Shades of Influencer Pet Peeves

Written on
January 19th 2015
Author
Holly Pavlika

This year is going to be a big year for social influencers. While social shopper marketing is a relatively new industry, social influencers can bring new audiences, build brand loyalty and create great content that gives context to a brand. Often, their audiences are bigger than ... more...

Shazam and Audience Entertainment Partner on Motion-Interactive Content

Written on
January 14th 2015
Author
Press Release

Shazam and Audience Entertainment today announced a partnership to bring motion-sensitive advertisements to Shazam-enabled screens in locations including concert venues, sports arenas and shopping malls. The partnership will offer new, extended content opportunities to Shazam users. Shazam’s cutting edge technology will interact with 3D cameras surrounding Shazam-enabled screens at a variety of venues. Screen programming will respond to Shazam users’ movements and ... more...

The Often Overlooked Side of the Digital Publishing World: Optimization

Written on
January 5th 2015
Author
Denise Colella

Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals. Sales teams assume optimization is on the way, yet ... more...

Why Private Marketplaces Will Remain a Pipe Dream and Four Other Ways the Ad Tech Ecosystem will Change in 2015

Written on
December 11th 2014
Author
Sloan Gaon

The industry continued to adopt programmatic in 2014. A recent BI Intelligence study noted that RTB, a key piece of the programmatic pie, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. And thanks to that adoption, industry pros are ... more...

Parllay Unveils Comprehensive Content Marketing & Social Merchandising Ecosystem

Written on
December 11th 2014
Author
Press Release

Parllay, the brand and audience engagement company, today announced general availability of its social marketing ecosystem of products including Parllay Studio and Parllay Channels. Parllay Studio is a complete content marketing and trend Intelligence platform powered by a semantic knowledge engine. Parllay Channels is a content aggregation, product discovery and ... more...

Meredith Video Studios Partners With Women Of The Vine for New Branded Content

Written on
December 9th 2014
Author
Adotas

Meredith Video Studios,producer the Emmy Award-nominated nationally syndicated daily women’s lifestyle television program The Better Show, announced today that it will be partnering with Women of the Vine, an alliance of leading women vintners worldwide, to create a series of special branded entertainment segments focused on enjoying and sharing wine ... more...

Nataly Kelly of Smartling On The Problem With 70% Of U.S. Global Marketers Using English-Only Content

Written on
December 5th 2014
Author
Caroline Albanese

Early last month, Smartling announced the results of a new survey that polled 160 U.S.-based, senior-level content marketers working for emerging brands to determine how they are marketing to multilingual audiences around the world. Nearly 63%  of respondents acknowledge that between six and 50% of their customer base is located outside ... more...

Facebook’s Updated Newsfeed in January Means New Challenges For Social Marketers

Written on
December 4th 2014
Author
Adotas

On its blog, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with its users “Why we often look to people on Facebook to tell us how we can improve,” the company said in ... more...

VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

Written on
October 24th 2014
Author
Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...