content-marketing
HuffPost Intrigue: Balis Out, Arianna Next?
ADOTAS — A week ago today, we ran a Q&A I did with Janet Balis (pictured), publisher of the Huffington Post. The story came about when an in-house publicist pitched it to me in November. Balis was set to speak at ad:tech New York, but our respective schedules didn’t allow [...] more...
AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile
ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years. Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of [...] more...
HuffPost Publisher Janet Balis: Balancing Premium Content, Ad Tech, and Network-Driven Strategies
ADOTAS — In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is responsible for creating marketing strategies for AOL’s blue-chip advertising clients such as Coke and General Motors,” according to [...] more...
Industry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...
Industry Leaders Offer Predictions for 2013 (Part 7)
1 2 3 4 5 6 7 8 9 10 Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep [...] more...
Is Content Marketing the Future? Lessons for the Digital Engagement Path
With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral [...] more...
OneSpot Launches Automated Platform That Turns Content Into Ads; Adds $15.M in Funding
AUSTIN, TEXAS (December 5, 2012) – If you created content, and it didn’t benefit your business, did it even exist? OneSpot, a content advertising company, today opens its platform giving marketers more [...] more...
MIT Blackjack Kingpin and Forrester’s Top Search Marketing Analyst Slated to Keynote Annual Covario Client Conference
SAN DIEGO (December 5, 2012) – Covario, Inc., the nation’s top independent search marketing agency, today announced the keynote speakers for its annual INFLECTIONPoint conference, Feb. 5-7, which is expected to attract many of the world’s leading digital marketers. The opening morning keynote session on Wednesday, Feb. 6, will feature [...] more...
New Content Marketing Program on Boston.com
Boston.com, one of the largest regional news portals in the country, has just launched a unique new content marketing program that allows local businesses to connect and engage with the extensive Boston.com audience of an average of more than 6 million unique visitors each month. Called Insights, the new program gives [...] more...
Curata Seeks Participants for Second Annual B2B Content Marketing Trends Survey
CAMBRIDGE, MASS. (October 3, 2012) – Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, has opened the survey for its second annual B2B content marketing trends report. The survey explores the state of B2B marketing and the changing role of [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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