content-marketing



Video Content Marketing and the Rise of OTT Distribution

Written on
April 3rd 2014
Author
Ben Chodor

ADOTAS – The explosion in interest around content marketing has permeated every type of content, including video. If your company is creating video content, from an educational series to the coverage of a one-off live event, you should think about the new channels that enable live distribution to the masses. ... more...

Four Ways to Fuel Customer Loyalty through Content Marketing

Written on
March 27th 2014
Author
Bob Egner

ADOTAS – By now, most of us marketers have come to the realization that we live in a world where the connected consumer has an expectation of instant gratification. This understanding has led to us to look for new and innovative ways to deliver content in a manner that gets ... more...

LinkedIn Launches Tool to Measure Content Marketing Influence

Written on
March 27th 2014
Author
Valter Sciarrillo

ADOTAS – We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them. But wouldn’t it ... more...

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

Written on
March 25th 2014
Author
Dave Hawley

ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a selfie with the 3 feet of snow that have piled up on his Toyota Camry. He tweets out the photo with the header “OMG, that is A LOT of snow.” ... more...

EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...

The Data Deluge: Blessing or Curse for Content Marketers?

Written on
March 24th 2014
Author
Lars Christensen

ADOTAS — Now more than ever, it is essential that content marketers be precise and targeted with the content they develop in order for it to hit the mark and achieve the desired effect. With the growth of precise tracking analytics that empower marketers to create specific target personas, there ... more...

Covario Names Jeff MacGurn Senior Vice President

Written on
March 11th 2014
Author
Press Release

SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent search and content marketing firm, today announced that Jeff MacGurn (pictured) has been promoted to senior vice president. In this newly expanded position, the 14-year digital marketing veteran will lead Covario’s delivery team of more than 100 specialists in search marketing, ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Content Marketing is Getting Smarter and Going Mobile

Written on
February 28th 2014
Author
Patricia Hume

ADOTAS – The priorities of marketers in 2014 can be summed up in one word: engagement. Customer attention is a precious commodity these days and companies are experimenting with all sorts of new ways to keep people engaged. A recent study from eConsultancy highlighted this trend in detail: while marketers ... more...

4 Steps to Establishing Your Digital Presence

Written on
February 14th 2014
Author
Eric Schiffer

ADOTAS – My digital marketing agency, DigitalMarketing.com, is a leading indicator of how the economy is doing. Businesses tend to invest the most in their digital presence when they’re confident that the economy is strong. In the first quarter of 2014, we’ve seen a 300% increase in sales so far, ... more...