content-marketing



Why Private Marketplaces Will Remain a Pipe Dream and Four Other Ways the Ad Tech Ecosystem will Change in 2015

Written on
December 11th 2014
Author
Sloan Gaon

The industry continued to adopt programmatic in 2014. A recent BI Intelligence study noted that RTB, a key piece of the programmatic pie, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013. And thanks to that adoption, industry pros are ... more...

Parllay Unveils Comprehensive Content Marketing & Social Merchandising Ecosystem

Written on
December 11th 2014
Author
Press Release

Parllay, the brand and audience engagement company, today announced general availability of its social marketing ecosystem of products including Parllay Studio and Parllay Channels. Parllay Studio is a complete content marketing and trend Intelligence platform powered by a semantic knowledge engine. Parllay Channels is a content aggregation, product discovery and ... more...

Meredith Video Studios Partners With Women Of The Vine for New Branded Content

Written on
December 9th 2014
Author
Adotas

Meredith Video Studios,producer the Emmy Award-nominated nationally syndicated daily women’s lifestyle television program The Better Show, announced today that it will be partnering with Women of the Vine, an alliance of leading women vintners worldwide, to create a series of special branded entertainment segments focused on enjoying and sharing wine ... more...

Nataly Kelly of Smartling On The Problem With 70% Of U.S. Global Marketers Using English-Only Content

Written on
December 5th 2014
Author
Caroline Albanese

Early last month, Smartling announced the results of a new survey that polled 160 U.S.-based, senior-level content marketers working for emerging brands to determine how they are marketing to multilingual audiences around the world. Nearly 63%  of respondents acknowledge that between six and 50% of their customer base is located outside ... more...

Facebook’s Updated Newsfeed in January Means New Challenges For Social Marketers

Written on
December 4th 2014
Author
Adotas

On its blog, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with its users “Why we often look to people on Facebook to tell us how we can improve,” the company said in ... more...

VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

Written on
October 24th 2014
Author
Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...

Digital.NYC Embraces Curated Content As Publishers Turn to Third-Party Sources

Written on
October 16th 2014
Author
Caroline Albanese

Earlier this month, New York City Mayor Bill de Blasio unveiled Digital.NYC, a first-of-its-kind online platform that will serve as a centralized hub for the City’s tech ecosystem. Taking advantage of the the city’s new “.nyc” domain, the hub aims to provide information and resources to deliver valuable tools for digital ... more...

The Five Biggest Myths of Website Personalization

Written on
October 13th 2014
Author
Noah Logan

Done right, website personalization can significantly accelerate the process of moving anonymous website visitors through the marketing funnel to become qualified sales leads.  The good news is that with the right platform, website personalization is not complicated, and marketers can even accomplish this as part of their typical publishing workflow ... more...

Portal A Taps Former Electus Executive Evan Bregman to Head Original Content

Written on
September 15th 2014
Author
Press Release

(ADOTAS) San Francisco, CA – September 15, 2014 – Independent creative studio, Portal A, today announced that Evan Bregman, the former Executive Director of Digital Media at Electus and an award-winning producer for multiple platforms, is joining the company as Head of Original Content. At Electus, Bregman oversaw creative, production ... more...

Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards

Written on
August 28th 2014
Author
Press Release

(ADOTAS) New York (August 28, 2014) – Meredith Xcelerated Marketing (http://www.mxm.com/) (MXM), the leading content-powered, customer engagement agency and a part of Meredith Corporation (NYSE: MDP; www.meredith.com), announced today it has won 10 Content Marketing Awards for its work on behalf of clients including Kia Motor Company, Kraft Foods, Publix,  ... more...