content-curation



Content Curation on Pinterest: How Brands Can Track ROI with Pinfluencer

Written on
January 7th 2013
Author
Richard L. Tso

Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are ... more...

Outbrain Acquires Scribit

Written on
December 11th 2012
Author
Mike Daly

Outbrain announced to its employees this morning that it is acquiring the Atlanta-based Scribit, a content curation platform that allows brands to curate long form content from leading publications on their sites. “Through this acquisition, we’re building our product portfolio, enabling the brands we work with to augment their content marketing strategies and driving ... more...

How Social Media Has Evolved Content Curation from the Boardroom to the Pin Board

Written on
December 5th 2012
Author
Pete Sheinbaum

As the holidays approach, many of us this season will turn to social media channels to curate the prefect gift list for our friends and family. In fact, a recent survey found that as many as 93.3 percent of social media-savvy women have purchased something because a blogger recommended it. With ... more...

Curata Content Curation Software Arrives on iPhone, iPad and Android for On-the-Go Marketers

Written on
November 6th 2012
Author
Mike Daly

CAMBRIDGE, MASS. (November 6, 2012) – Curata, Inc., a content curation company that enables marketers and publishers to easily find, organize, and share content, today announced that a mobile app is available in the iTunes store for iPhone and iPad users, and Google Play for Android users. The app, ... more...

Kontera Delivers New Content Insights and Curation Suite as Part of Its Content Activation Platform

Written on
October 18th 2012
Author
AdotasWire

NEW YORK (October 17, 2012) — Brands can now understand all emerging relevant online content and conversations, and can join them immediately by using ideal owned, social, or authentic supportive content to engage consumers. This ability comes from the Content Activation Platform thatleading content-marketing provider Kontera expanded today, amid strong ... more...

Curata Seeks Participants for Second Annual B2B Content Marketing Trends Survey

Written on
October 3rd 2012
Author
AdotasWire

CAMBRIDGE, MASS. (October 3, 2012) – Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, has opened the survey for its second annual B2B content marketing trends report. The survey explores the state of B2B marketing and the changing role of ... more...

PulsePoint Appoints Dan Ballister As Company President

Written on
September 26th 2012
Author
AdotasWire

NEW YORK (September 26, 2012)– PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Dan Ballister (pictured)  as president, effective as of September 10, 2012. A digital media veteran, Ballister was selected to guide the company’s daily operations as PulsePoint continues to scale ... more...

Video: “Future of Engagement” Learns What Makes Curated Content More Engaging

Written on
July 20th 2012
Author
Brian LaRue

ADOTAS - In this installment of the video series The Future of Engagement, host and Influence People chief Murray Newlands sits down with Ian Karnell, president of interest graph marketing firm BuzzHoney, to discuss how brands and organizations might learn about what kind of content engages their intended audience, so ... more...

Pop Quiz: The Content Curation Challenge

Written on
June 11th 2012
Author
Pawan Deshpande

ADOTAS - You’ve likely heard the words “content curation” a lot lately, and if you’re like 95 percent of the folks Curata surveyed in its 2012 Content Curation Adoption Survey, you’ve curated content in the past six months, even if you didn’t know it. Given that many are confused as to what ... more...

Video: “Future of Publishing” Asks How Brands Can Enter Product Conversations

Written on
May 9th 2012
Author
Brian LaRue

ADOTAS - In the latest installment of video series The Future of Publishing, we’re down with OPC (other people’s content). It’s about content monetization: How can brands enter the discussion with potential customers around the web, not just on their own brand and social media sites, and profit from those ... more...