consumer-behavior



Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

Valentine Browsing Behaviors: Big Data for the Big Day

Written on
February 14th 2014
Author
Adotas

ADOTAS — eXelate has created this infographic that examines the identity of the Valentine’s Day shopper (e.g. 80% more likely to be married than the average shopper) and his/her browsing/purchasing behavior as leading up to today. “From one month to two days before V-Day, the number of users browsing on ... more...

The Next Big Thing: Real-Time Cross-Channel Attribution & Allocation

Written on
December 2nd 2013
Author
Tyler Moebius

ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you ... more...

Holiday Shopping Study: 47% Say They’ll Spend Less, While 31% Wish For Something Green

Written on
November 27th 2013
Author
Richard L. Tso

ADOTAS – As retailers shift into high gear this week, launching Black Friday promotions and holiday advertising campaigns to turn online traffic into in-store foot traffic, are they really making the right investments for the season? According to recent findings from the DDB Life Style Study, this year almost half ... more...

Infographic: Understanding the Mobile Advertising Ecosystem

Written on
October 25th 2013
Author
Adotas

ADOTAS – App install network Appia has created an infographic on “Understanding the Mobile Advertising Ecosystem.” The graphic takes the pulse of consumer behavior and trends in the app and mobile ad world. Here’s a snapshot of the data: Activity on digital devices: Adults spend 44% of their “media time” with digital ... more...

Put Your Money Where Your Market Is

Written on
May 29th 2013
Author
Scott Harkey

ADOTAS — Sin City. The Big Apple. The Gateway to the West. Different cities and regions have their own cultures, personalities, and nicknames — and it follows that their residents act, think, and consume media differently, too. That’s why it’s so important that your messaging matches your market. The “local” ... more...

Using Visual Story Telling to Build Stronger Relationships with Consumers

Written on
April 3rd 2013
Author
Apu Gupta

ADOTAS – Consumer behavior is undergoing a significant shift. Social media conversations are transitioning from text to pictures, making images the new currency of social media engagement. With cameras in every phone and the entire web itself becoming a more visual place, consumers are increasingly beginning to communicate with pictures ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...