constant-contact

Video: The Future of Social Media Marketing

Written on: January 4th 2012
Author: Brian LaRue

ADOTAS – In the first installment of his newly-launched “Future of Engagement” video interview series, marketing consultant and Influence People chief Murray Newlands speaks with Constant Contact general manager of social media Mark Schmulen. Constant Contact manages marketing solutions for small businesses, and in this interview, Schmulen discusses the use of social [...] more...

Constant Contact Dives Into Social CRM With Bantam Live Acquisition

Written on: February 17th 2011
Author: Gavin Dunaway

ADOTAS – Social media and email marketing companies are rubbing up real close — so close it’s only matter of time before they all get hitched. Email specialist Constant Contact has added social CRM capabilities through the acquisition of Bantam Live, opening a cross-channel dashboard for monitoring clicks, email opens, survey [...] more...

Optimistic small businesses boosting online ad spend

Written on: November 23rd 2009
Author: Gavin Dunaway

ADOTAS – Do you remember when the holiday season was a time of good tidings and cheer? For the last few years it’s as if stockings were stuffed with anxiety as retailers pondered whether consumers would actually purchase their goods…. As the sentiment of recovery pervades the winter air, small businesses [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Latest News

Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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