consolidation
Looking for the Open Spaces in the LUMAscape
ADOTAS - Over the next few weeks, as ad:tech and the other fall conferences continue to play out, we will all experience the collective sigh following the unveiling of a new LUMAscape as well as the usual predictions as to what it all means. If you haven’t seen one, the LUMAscape [...] more...
Wave of Acquisitions: Groupon, AudienceScience and More
ADOTAS – Light up the barbie and call up the M&A consultants: nothing quite says summer’s here like the smell of the grill and the sound of industry consolidation. Daily dealmaker Groupon has purchased app-builder Mob.ly, which powers the Goodrec recommendation service, for an undisclosed amount. Chicago-based Groupon also gets a [...] more...
Mobile Merger Mania: Amobee Acquires RingRing
ADOTAS – In the wake of the Google/AdMob and Apple/Quattro acquisitions, smaller, independent players in the mobile ad space have little choice but to consolidate and form larger networks, Mobclix Co-founder Krishna Subramanian told Adotas. First off the springboard would be ad network Amobee Media Systems and mobile ad buyer RingRing [...] more...
Bloosky Expands With Tracking202 Acquisition
ADOTAS – Boosting its global reach as well as its position in the affiliate marketing arena, multichannel marketing serviceBloosky Interactive has acquired PPC analytics firm Tracking202 and its subsidiaries in an all-cash transaction. Tracking202′s technology and 22,000-plus member base will be integrated with Bloosky’s agency functions. Tracking202′s executive team will stay [...] more...
CNet To Layoff 120
ADOTAS – Today, CNet Networks announced that it will be cutting 120 jobs as part of an effort to consolidate the firm while generating more content for its news and entertainment sites. This equates to about 4.4% of CNet’s employees and will effect workers in the U.S., according to a document [...] more...
Sprint Cuts Jobs & Closes Stores
Sprint has announced that 6.7% of its staff will be decreased, and 8% of stores will be closed due to falling stocks. This is one of the first steps taken by new CEO Dan Hesse who was appointed last month, reports MarketWatch. In the fourth quarter, Sprint lost 109,000 subscribers overall [...] more...
Surviving The Clash Of The Titans
Last month, the digital marketplace started buzzing when AOL announced “Platform A,” their new ad platform. Between AOL’s development and the ongoing saga of Google-Double Click, agencies and advertisers alike are asking whether the new platform and the looming acquisition spells doom for independent shops. I find this fear to be [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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