connected-tv



Is Measurement Killing Ad Growth?

Written on
April 22nd 2014
Author
Travis Hockersmith

ADOTAS – Trailblazing. That’s what advertising and advertisers are known for. Creativity and risk-taking can bring you many places in the ad industry. So why, when it comes to placing those ads on emerging digital platforms versus traditional TV, does trailblazing take a back seat? The answer: measurement. Measurement needs to ... more...

Adconion Direct Integrates Connected TV Offering, Taps Ex-smartclip/Yahoo Exec to Lead Strategy

Written on
March 28th 2014
Author
Press Release

SANTA MONICA & NEW YORK, March 27, 2014 (ADOTAS) — Adconion Direct, a global provider of true cross-channel advertising solutions across display, video, mobile, email and social on all devices, announced today the integration of Connected TV into the company’s unified cross-channel advertising technology platform. Shirlene Chandrapal (pictured), a seasoned ... more...

YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study

Written on
March 6th 2014
Author
Press Release

REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, in collaboration with Frank N. Magid Associates, Inc. and Razorfish, shed light on the connected TV (CTV) consumer experience, through an extensive, in-person focus group research study. Conversations with consumers ... more...

Rapt Media: 9 Predictions for Online Video in 2014

Written on
January 2nd 2014
Author
Rapt Media

ADOTAS – Though Interactive Video (IV) isn’t totally new, projects like Philips’ “Designed to Play,” Maybelline’s “Glamour Eye,” and Bob Dylan’s interactive music video helped spread the gospel of IV in 2013, leading us to believe that 2014 will be a breakout year for IV. As technology exponentially evolves each ... more...

Infographic: Holiday Shopper Profile and Digital Advertising Across Screens

Written on
October 14th 2013
Author
Adotas

ADOTAS — A new infographic from Videology profiles holiday shoppers with data explaining why digital advertising is becoming as important to retailers as television. Highlights: 2 out of 3 shoppers do online research before purchasing their gifts. This year, nearly 10% of research for holiday gifts will be done on either a mobile device or connected TV. Internet ... more...

VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens

Written on
April 10th 2013
Author
Press Release

LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with ... more...

TargetSpot Drives Digital Audio Advertising for Microsoft Music Service

Written on
April 10th 2013
Author
Press Release

NEW YORK, April 10, 2013 (ADOTAS) – TargetSpot, the largest Digital Audio advertising network, today announced that it will deliver in-stream audio advertising for the Xbox Music® service from Microsoft Corp®.  Xbox Music is an all-in-one music service that allows users to discover, buy, and stream music on popular devices.  The ... more...

The Rise of the Second Screen Creates New Opportunities for Marketers

Written on
February 1st 2013
Author
Mike Wehrs

If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm. That optimism is grounded with other reality points as well. ... more...

DataXu Blog: 9 Trends for CMO Success

Written on
January 30th 2013
Author
Adotas

On his company blog, R. Bruce Journey, Co-founder and Managing Director, International for DataXu, discusses the unprecedented impact of new automated software tools on the industry and offers a very promising outlook for marketers in 2013. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fdataxu-blog-9-trends-for-cmo-success%2F'; ... more...

Attention Advertisers: Connected TVs Are Ready for Prime Time

Written on
December 5th 2012
Author
Jeff Siegel

For more than a century, the humble telephone was a cool yet simple device enabling one person to communicate with another. Then something happened. The phone got smart and became an indispensable tool of modern life, serving an infinite number of purposes. Now it’s television’s turn to get smart. By connecting ... more...