comscore
Quick Hits: Top Brands Move into Google+, Unruly’s “Viral Spiral,” comScore/Neilsen Deal Good for Advertisers?
ADOTAS – According to a report issued by BrightEdge, 77 of the world’s top 100 brands have Google+ pages now, up from 61 a month ago. These top brands now have about 148,000 Google+ followers, cumulatively. Starbucks ”nearly quadrupled” its Google+ followers just in the last month, the report says, and [...] more...
Cyber Week Approaches $6 Billion in U.S. Sales
ADOTAS – It’s official, according to ComScore: Last week generated record numbers for online retail for the U.S., with online sales grossing nearly $6 billion. Cyber Monday, Nov. 28, scored $1.25 billion in sales by itself, making it not only the cyberest of all Mondays but the highest-grossing single day [...] more...
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
eXelate Data Validated by comScore
ADOTAS – The ever-growing realm of audience data has long had that old “truth in advertising” issue — When purchasing anonymous and PII-free data, just how does a buyer verify he/she got what he/she paid for? Third-party data market provider eXelate presents a solution — the company has tapped comScore to [...] more...
Verified: comScore Acquires AdXpose to Bolster Analytics Offering
ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials [...] more...
Quick Hits: Groupon IPO, AddThis Delivers +1 and More
ADOTAS – Groupon dropped that Securities Exchange Commission application for an IPO like it was hot! The daily discounter is demanding $750 million from investors (making LinkedIn’s $175 million seem modest) and I’ll wager that Groupon will raise even more than that. $25 billion valuation anyone? Publishers no doubt want to [...] more...
BrightEdge Installs comScore Consumer Search Data Into SEO Platform
ADOTAS – Enterprise SEO platform BrightEdge is integrating comScore intelligence on consumer search behavior assist companies in climbing above the fold in search results. Based on a panel of 1 million Internet users, comScore’s intelligence will offer BrightEdge clients an enhanced view of their competitive position on the Internet and aid in developing strategies for [...] more...
BrightRoll Bonds With comScore for Optimization, Validation
ADOTAS – Online video tech firm BrightRoll, which operates the BrightRoll video ad exchange, is integrating comScore’s AdEffx Campaign Essentials dashboard to its platform for optimizing online video in real-time. Advertisers on the exchange will be assured their campaigns are reaching the intended audiences through comScore’s third-party validation. In addition, clients [...] more...
Beyond Clicks: Nailing Down Ad Effectiveness
ADOTAS – For the past decade, advertising was measured by reach, frequency and Gross Rating Points (GRP). However, when online advertising came about, it had a distinct advantage — measuring users’ reaction to the ad that was presented to them. This is how the click was born, and became synonymous with [...] more...
Facebook Set to Steal Yahoo’s Display Revenue Crown
ADOTAS – There’s no longer sunny days at Yahoo, just partly cloudy ones. While Yahoo’s fourth-quarter earnings doubled from the year before — $312 million in 4Q2010 vs. $153 million in 4Q2009 – net revenue still dropped by 4%. Oh yeah, Y is going to lay off some more people as well [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
