comscore



Study: Mobile Rising Stars Ads Inspire More User Interaction than Standard Mobile Ads

Written on
April 7th 2014
Author
AdotasWire

NEW YORK, April 7, 2014 (ADOTAS) — Following the induction of five Mobile Rising Stars formats into the official Interactive Advertising Bureau (IAB) Standard Ad Portfolio last year, new Mobile ad effectiveness research showcases the ad formats’ ability to inspire user interaction with the ad, in turn leading to higher ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

NNN’s Top 25 Makes Newsworthy Debut on comScore

Written on
April 3rd 2014
Author
AdotasWire

NEW YORK, April 3, 2014 (ADOTAS) – Newspaper National Network LP announced today that its NNN Top 25 entity is a new leader in the comScore February 2014 news/information category. NNN Top 25 has a potential reach of 94.4 million unique visitors A18+, an audience larger than those reached by major ... more...

When We Decided To Fight Ad Fraud

Written on
March 19th 2014
Author
Timur Yarnall

ADOTAS – In June 2013, when my co-founder and I launched MdotLabs to fight the waste to advertisers caused by non-human traffic, most of my contacts in the industry either scoffed at the problem as being something nobody would openly acknowledge or asked jokingly if I thought of myself as ... more...

The 614 Group Releases First-Ever Viewable Vendor Study

Written on
January 14th 2014
Author
AdotasWire

NEW YORK, January 14, 2014 (ADOTAS) – As publishers across the digital marketplace prepare for a sea-change industry transition from “served” ad impressions to a “viewable” impressions currency, The 614 Group today unveiled an industry-first, in-depth “Viewable Vendor Study”, providing an analysis of current viewability vendors in the digital arena – supplying publishers ... more...

Adap.tv Audience Path Advances Nielsen OCR and ComScore vCE Optimization and Measurement

Written on
January 8th 2014
Author
AdotasWire

SAN MATEO, Calif., January 8, 2014 (ADOTAS) – Adap.tv announced today that the latest version of its Audience Path platform for advertisers is available to customers. The highlights from the company’s latest cycle of product upgrades includes expanded support of Nielsen’s and comScore’s measurement solutions. These solutions are available directly from the Adap.tv ... more...

Real-Time Bidding Deserves Real-Time Insights: 9 Benefits For RTB Buyers, Publishers, And Exchanges

Written on
December 30th 2013
Author
Michael Driscoll

EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Kitara Media Acquires Healthguru.Com; Combined Business 2014 Revenues Estimated At $50MM

Written on
December 4th 2013
Author
AdotasWire

Kitara Media Acquires Top Health Video Site HealthGuru.com from Kitara Media on Vimeo. JERSEY CITY, December 4, 2013 (ADOTAS) – Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced the acquisition of Health Guru Media, Inc., operator ... more...

Study Finds Influential Millennial Men are Enthusiastic About Advertising; 89% Recall Online Ads

Written on
November 14th 2013
Author
AdotasWire

LOS ANGELES, November 14, 2013 (ADOTAS) – Evolve Media’s CraveOnline Media, the largest online male lifestyle publisher, announced results today from a comScore study titled, “The Male Millennial Influencer Study.” According to the study, one in seven millennial men self-identify as an influencer.  With the purpose of learning more about ... more...