comscore



comScore and Datalogix Announce Joint Measurement Solution

Written on
October 8th 2014
Author
Adotas

ComScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two digital ad measurements to help brands close the loop between digital ad exposure and in-store sales. The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials ... more...

Kitara Media Maintains Leadership in Health Information Video Market with HealthGuru

Written on
September 22nd 2014
Author
Press Release

(ADOTAS) JERSEY CITY, N.J., September 22, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced leadership benchmarks in the health information video market and new video solutions powered by the Propel+ video advertising technology platform. comScore Video ... more...

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery

Written on
September 4th 2014
Author
Press Release

(ADOTAS) STERLING, VA, – September 4, 2014 – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. ... more...

Video Ad Industry Leaders to Converge Tomorrow in NYC

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — Registration is still open for the VideoNuze Online Video Advertising Summit, which will be held tomorrow at the Midtown Loft & Terrace, 267 Fifth Avenue, NYC. The event has 45 industry leaders set to appear in 14 different sessions that will cover all of the hottest online video ... more...

Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

Digital Analytics Association Elects 2014-15 Directors and Officers

Written on
May 27th 2014
Author
Press Release

WAKEFIELD, Mass., May 27, 2014 (ADOTAS) – Incumbents Jim Sterne (pictured) and Eric Feinberg have been  re-elected to the Board of Directors of the Digital Analytics Association (DAA) for  2014-15. Sterne has also won another term as the board’s chairman. Board of Directors, the results of a global election held recently among ... more...

myThings Partners with comScore for Ad Verification

Written on
May 14th 2014
Author
Press Release

NEW YORK, May 14, 2014 (ADOTAS) – myThings, a leader in programmatic ad solutions tailored for the largest eCommerce brands, announced today that it has selected comScore, a leader in measuring the digital world, as its ad verification partner. The collaboration will ensure that ads served by myThings will not ... more...

Yahoo’s NewFront: New Ad Opportunities, Measurement Capabilities, and More

Written on
April 29th 2014
Author
Mike Daly

ADOTAS — Last night at Digital Content NewFronts 2014, Yahoo announced unveiled the first of its new original long-form shows, a new partnership with Live Nation for live streaming concerts, the all new Yahoo Travel digital magazine, and new advertising opportunities and measurement capabilities. “We are in a time of rapid ... more...

BrightRoll Inks Partnerships with Google, BlueKai, comScore & Nielsen

Written on
April 23rd 2014
Author
Adotas

ADOTAS – Today at BrightRoll’s Video Summit (BRVS) in New York, BrightRoll and DoubleClick by Google announced a strategic relationship to bring efficiencies to programmatic advertising that will provide significant advantages for the digital video advertising ecosystem, creating a network effect that contributes to the overall growth and monetization of the industry. “The demand ... more...

Study: Mobile Rising Stars Ads Inspire More User Interaction than Standard Mobile Ads

Written on
April 7th 2014
Author
Press Release

NEW YORK, April 7, 2014 (ADOTAS) — Following the induction of five Mobile Rising Stars formats into the official Interactive Advertising Bureau (IAB) Standard Ad Portfolio last year, new Mobile ad effectiveness research showcases the ad formats’ ability to inspire user interaction with the ad, in turn leading to higher ... more...