NEW YORK, January 14, 2014 (ADOTAS) – As publishers across the digital marketplace prepare for a sea-change industry transition from “served” ad impressions to a “viewable” impressions currency, The 614 Group today unveiled an industry-first, in-depth “Viewable Vendor Study”, providing an analysis of current viewability vendors in the digital arena – supplying publishers [...] more...
SAN MATEO, Calif., January 8, 2014 (ADOTAS) – Adap.tv announced today that the latest version of its Audience Path platform for advertisers is available to customers. The highlights from the company’s latest cycle of product upgrades includes expanded support of Nielsen’s and comScore’s measurement solutions. These solutions are available directly from the Adap.tv [...] more...
EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now [...] more...
EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but [...] more...
Kitara Media Acquires Top Health Video Site HealthGuru.com from Kitara Media on Vimeo. JERSEY CITY, December 4, 2013 (ADOTAS) – Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced the acquisition of Health Guru Media, Inc., operator [...] more...
LOS ANGELES, November 14, 2013 (ADOTAS) – Evolve Media’s CraveOnline Media, the largest online male lifestyle publisher, announced results today from a comScore study titled, “The Male Millennial Influencer Study.” According to the study, one in seven millennial men self-identify as an influencer. With the purpose of learning more about [...] more...
CHICAGO, September 25, 2013 (ADOTAS) — In a new study, VivaKi’s The Pool demonstrates the need for advertisers to begin engaging TV audiences on two screens – the TV and the second screen at their fingertips. With the flurry of recent reports regarding TV viewers’ multi-tasking behaviors and the penetration [...] more...
ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with [...] more...
ADOTAS — As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It’s no secret that consumer behavior typically drives the media industry. Media consumption from tablet devices continues to explode, mostly at the expense of desktop/PC time spent. Much has been made [...] more...
ADOTAS — Today, the minority population accounts for 37 percent of the nation’s total population. That translates to an estimated spending power of more than $2 trillion — clout that has not failed to command the attention of marketers. The challenge is making your media dollars work for you in this diverse [...] more...
- MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading [...] more »
- Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand March 12th 2014 NEW YORK, March 12, 2014 — Fiverr®, the world’s largest [...] more »
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting March 11th 2014 ADOTAS – You may already know that Facebook Exchange (FBX) [...] more »
- Covario Names Jeff MacGurn Senior Vice President March 11th 2014 SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent [...] more »
- Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story March 12th 2014
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
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