compete



Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...

Google Tests Effectiveness of YouTube Masthead Ad

Written on
July 20th 2011
Author
Gavin Dunaway

ADOTAS – With 147.2 million unique visitors in May according to comScore, YouTube is still the most visited video site by United States Internet users — hence why the masthead display ad on the homepage is considered prime real estate. However, Google, always the advertiser-pleaser, decided to study the effectiveness ... more...

Quick Hits: Smartphones Overtake Feature Phones in Sales

Written on
July 1st 2011
Author
Gavin Dunaway

ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS ... more...

PointRoll & Compete Mark Day of the Expanding Ad

Written on
November 11th 2010
Author
Gavin Dunaway

ADOTAS – “This is the day of the expanding man,” Donald Fagen croons on Steely Dan classic “Deacon Blues.” Well, according to a new survey by PointRoll and Compete, this is the day of the expanding ad, as consumers anywhere in the purchase were more likely to take action when ... more...

Kantar Video Waxes Comprehensive With Videolytics

Written on
October 28th 2010
Author
Gavin Dunaway

ADOTAS – Claiming it’s the most comprehensive evaluation tool for online and mobile video campaigns, WPP’s Kantar Video is celebrating the public beta launch of its Videolytics platform by offering a free 30-day trial for qualified accounts. The analytics platform offers real-timemeasurement, identification, syndication, tracking and optimization services for online and ... more...

YouTube Might Just, Could Be Bigger Than Yahoo (Maybe)

Written on
August 24th 2010
Author
Gavin Dunaway

ADOTAS – Ha ha, Yahoo! YouTube stabs at thee, and thee have fallen to third biggest site in the world. Yep, Alexa deems you fallen! Wait, what the hell is Alexa? Granted I’ve been in this game for less than a year and my brain is chock full of companies, but ... more...

Compete Lets You See, Really See Online Acquisitions

Written on
June 25th 2010
Author
Gavin Dunaway

ADOTAS – With the overhaul of the Referral Analytics tool within its Compete PRO offering, Compete is letting marketers see, really see the online acquisition marketplace through interactive mapping. The revamped service aims to assist marketers in optimizing their traffic by showing poor performing channels and revealing new traffic sources. The comprehensive ... more...

Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture

Written on
March 4th 2010
Author
Gavin Dunaway

ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited ... more...

Compete and MIG Partner for Precision

Written on
December 16th 2009
Author
Gavin Dunaway

ADOTAS – Every advertiser wants to feel special, like there’s that one marketplace that’s been specially arranged for it and it alone. Kantar Media’s analytic arm Compete and WPP’s Media Innovation Group (MIG) have teamed up to make that dream come true. The companies have combined Compete’s rich online consumer data ... more...

Industry news on products, hirings and partnerships

Written on
July 16th 2009
Author
Edward Barrera

ADOTAS — Alterian, Techrigy, Epic Advertising, Compete, Dynamic Logic, Hulu and Audience Science announcements. Mark Jung was named Epic Advertising’s new Chairman of the Board. Previously, Jung was Chief Operating Officer of Fox Interactive Media. Jung was also CEO and Co-Founder of IGN Entertainment. In 2005, Jung was responsible for IGN’s sale ... more...