compete
Google Tests Effectiveness of YouTube Masthead Ad
ADOTAS – With 147.2 million unique visitors in May according to comScore, YouTube is still the most visited video site by United States Internet users — hence why the masthead display ad on the homepage is considered prime real estate. However, Google, always the advertiser-pleaser, decided to study the effectiveness [...] more...
Quick Hits: Smartphones Overtake Feature Phones in Sales
ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS [...] more...
PointRoll & Compete Mark Day of the Expanding Ad
ADOTAS – “This is the day of the expanding man,” Donald Fagen croons on Steely Dan classic “Deacon Blues.” Well, according to a new survey by PointRoll and Compete, this is the day of the expanding ad, as consumers anywhere in the purchase were more likely to take action when [...] more...
Kantar Video Waxes Comprehensive With Videolytics
ADOTAS – Claiming it’s the most comprehensive evaluation tool for online and mobile video campaigns, WPP’s Kantar Video is celebrating the public beta launch of its Videolytics platform by offering a free 30-day trial for qualified accounts. The analytics platform offers real-timemeasurement, identification, syndication, tracking and optimization services for online and [...] more...
YouTube Might Just, Could Be Bigger Than Yahoo (Maybe)
ADOTAS – Ha ha, Yahoo! YouTube stabs at thee, and thee have fallen to third biggest site in the world. Yep, Alexa deems you fallen! Wait, what the hell is Alexa? Granted I’ve been in this game for less than a year and my brain is chock full of companies, but [...] more...
Compete Lets You See, Really See Online Acquisitions
ADOTAS – With the overhaul of the Referral Analytics tool within its Compete PRO offering, Compete is letting marketers see, really see the online acquisition marketplace through interactive mapping. The revamped service aims to assist marketers in optimizing their traffic by showing poor performing channels and revealing new traffic sources. The comprehensive [...] more...
Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture
ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited [...] more...
Compete and MIG Partner for Precision
ADOTAS – Every advertiser wants to feel special, like there’s that one marketplace that’s been specially arranged for it and it alone. Kantar Media’s analytic arm Compete and WPP’s Media Innovation Group (MIG) have teamed up to make that dream come true. The companies have combined Compete’s rich online consumer data [...] more...
Industry news on products, hirings and partnerships
ADOTAS — Alterian, Techrigy, Epic Advertising, Compete, Dynamic Logic, Hulu and Audience Science announcements. Mark Jung was named Epic Advertising’s new Chairman of the Board. Previously, Jung was Chief Operating Officer of Fox Interactive Media. Jung was also CEO and Co-Founder of IGN Entertainment. In 2005, Jung was responsible for IGN’s sale [...] more...
Compete Rolls Out New Measurement Service
ADOTAS – Web analytics company Compete, a unit of TNS media, has unveiled a new online measurement tool that combines search analytics and audience measurement into one neat package the company’s dubbed Compete PRO. The DIY program was designed for search marketers, brand marketers and product marketers. “Compete PRO gives marketers a [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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