compass-labs



AFAIK: Fetch, Compass Labs, Viggle, 140 Proof, Taykey

Written on
May 15th 2013
Author
Mike Daly

ADOTAS — Here are some noteworthy news items form Wednesday’s email. Fetch, an award-winning, independent mobile marketing agency that recently announced its entrance into the United States with an office in San Francisco, announced today that it has appointed Catalyst S+F CEO John Durham (pictured) to its Board of Directors. As CEO and managing ... more...

Compass Labs, ShopIgniter Partner to Boost Customer Engagement & Ad ROI Across Facebook

Written on
May 6th 2013
Author
AdotasWire

SAN JOSE, CALIF., May 6, 2013 (ADOTAS) — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting ... more...

AFAIK: Compass Labs, TechMediaNetwork, BrightTag, The Weather Company, Bigcommerce

Written on
March 22nd 2013
Author
Mike Daly

strong>ADOTAS – Devavrat Shah (pictured) has joined the advisory board of Compass Labs, a leading social marketing platform. Shah is currently a Jamieson career development associate professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005. He is a member of ... more...

Today’s Burning Question: Another Facebook Redesign?

Written on
March 7th 2013
Author
Mike Daly

Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a person’s personalized newspaper was interesting because for the first time I saw an emphasis beyond “connecting people” to one as a news ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Compass Labs Unveils Social Marketing Platform that Provides Actionable Insights on Audience, Earned and Paid Strategies

Written on
November 16th 2012
Author
Mike Daly

SAN JOSE, CALIF. (November 15, 2012) – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced the launch of CLIQ Social Intelligence, a software solution that provides marketers and advertisers with access to an unprecedented level of data and analytics around a brand’s social presence ... more...

Stop Missing Out on Social Opportunities

Written on
October 28th 2011
Author
Dilip Venkatachari

ADOTAS – Social media usage is more intense than even the most aggressive pundits could have predicted. New McKinsey research highlights a dramatic increase in the intensity with which people use digital devices and platforms. Nearly 50% of U.S. online consumers are now advanced users of smartphones, social networks and ... more...

Welcome Aboard: Green Is New CEO at Magnetic, Apfelbaum Chair at Media Ventures Group

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS - James Green is the new CEO of search retargeting company Magnetic. His more than 20 years in the digital realm includes executive experience at The Walt Disney Company, Pixar Animation Studios and 24/7 Real Media (which acquired ad server Sabela Media, where Green was a founding partner and ... more...