commission-junction



ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

Google Affiliate Network Retiring: Not That Big a Deal

Written on
April 26th 2013
Author
Kyle Gale

ADOTAS — The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product Listing ... more...

COPEAC Is OfferVault’s Performance Marketing Champion

Written on
November 22nd 2010
Author
Gavin Dunaway

ADOTAS – It was a tight race, but in the end only the strong persevered, and it’s those performance marketers that Inside the OfferVault — offer search engine OfferVault‘s official publication that is edited by Adotas founder and former publisher Pace Lattin — crowned best of the best. On top of ... more...

Quick Hits: Hydra Partners With Meteor, Commission Junction Expands SponsorPay Deal

Written on
March 29th 2010
Author
Gavin Dunaway

ADOTAS – Hydra has partnered with Meteor Games to manage the social gaming company’s new player acquisition efforts on Facebook and its estimated ad inventory of 600 million monthly impressions. – Commission Junction and offer marketer SponsorPay are extending their international partnership to more than 30 countries in North America, the ... more...

Commission Junction Vets Go Multichannel With Impact Radius

Written on
January 12th 2010
Author
Gavin Dunaway

ADOTAS – You might recognize their names from Commission Junction, but five performance marketing veterans have pushed the envelope in their new venture, Impact Radius, which purports to be the first multichannel performance advertising platform It’s a meeting place for advertisers and media partners interested in performance marketing in the mediums ... more...

Happy 10th Birthday Commission Junction!

Written on
November 3rd 2008
Author
Kathleen

ADOTAS – ValueClick’s Commission Junction is celebrating its 10-year anniversary as one of the first global affiliate marketing networks. Commission Junction, among other things, was one of the first to introduce the idea of an open marketplace in which the performance metrics of advertisers and publishers are available to all ... more...