commercial



Will Your $4-Million Super Bowl Ad Soar or Flop? Find Out Before You Air It

Written on
January 30th 2014
Author
Ryan Pamplin

ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift ... more...

The Super Bowl Ad: TV vs. Social ROI

Written on
January 29th 2014
Author
Adotas

ADOTAS — Ampush, the ad technology company and Facebook sPMD, just developed an infographic comparing TV Super Bowl Ads vs. Facebook and Twitter. The infographic explores ROI and where advertisers’ money would be best spent based on viewership, engagement, return, etc. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Q: Hot Model. Luxury Sports Car. What Could Possibly Go Wrong?

Written on
January 23rd 2013
Author
Mike Daly

A: Pretty much everything. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fq-hot-model-luxury-sports-car-what-could-possibly-go-wrong%2F'; addthis_title = 'Q%3A+Hot+Model.+Luxury+Sports+Car.+What+Could+Possibly+Go+Wrong%3F'; addthis_pub = 'adotas'; more...