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What You Talkin’ ’bout?
ADOTAS – Before the ball drops on New Year’s Eve, digital prognosticators have made an annual practice of claiming that this year — yes, this year — is the year when search engine optimization shuffles off this mortal coil and skips through the gates of Internet heaven. Well, after years of [...] more...
What You Talkin’ ’bout? Home for the Holidays
ADOTAS – Happy holidays, Adotas readers! I’m sitting at my mom’s dining room table outside of Washington, DC, trying to prevent her cats from waging battle against her Christmas ornaments. It’s definitely a white Christmas down in the District, as last weekend’s East Coast snowpocalypse blanketed the region in two [...] more...
What You Talkin’ ’bout?
ADOTAS – It’s been a little while since we did a comment roundup, so boy, do we have some ground to cover. First off, three quarters of readers thought Microsoft was making a foolhardy move in trying to steal the news away from Google via deals with journalism pubs — most [...] more...
What you talkin’ ’bout?
ADOTAS – When the announcement came down that Google had scooped up AdMob (crowning itself mobile ad king in the process), my inbox was chock full of comments from various mobile ad players who were excited about the deal, gushing that the acquisition marked the legitimacy of the mobile ad [...] more...
What you talkin’ ’bout?
ADOTAS – Whew, it’s Friday — another crazy week has zipped its way through the interactive advertising world. Time to take a look at what visitors say and think about the action out there.This week’s poll focused on the relevance of Google’s PageRank after the company removed it from the [...] more...
Times’ pimping, bad ads and foreign worker visas
ADOTAS — Readers commented on this week’s stories and here is a sampling: LATime pimping out the front page for ads: Ted R: “I am on the sales side and I respect the journalists who recreate their brand everyday and make it possible for us to place sponsors in a great product. But I [...] more...
JS-Kit Helps Publishers Up The Integrity
In the fast paced world of online media, there is growing concern over privacy, and integrity. When ads are placed next to questionable content which has not been approved by the advertiser, it creates a loss of integrity both for the site and the brand. User-generated content is the dice-roll [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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