comcast

Glam Media ad veteran heads to Comcast

Written on: March 2nd 2009
Author: Edward Barrera

ADOTAS — Comcast Interactive Media is appointing entertainment media and digital advertising industry veteran Scott Schiller as its Senior Vice President of Advertising Sales, overseeing sales for Fandango, Fancast, Movies.com and Plaxo. A co-founder of the Interactive Advertising Bureau, and its first vice-chairman, Schiller has more than 25 years of advertising, [...] more...

Will Bandwidth Limits Kill the Video Ad?

Written on: November 20th 2008
Author: Kathleen

ADOTAS – As if the contracting economy doesn’t pose enough problems, the online video advertising sector could be tripped up by changing ISP service plans. Video data takes up a lot of bandwidth and with better quality shows and movies available – for free – from more and more outlets, it [...] more...

Comcast, Mixpo Make Video Ads Accessible for Smaller Shops

Written on: September 23rd 2008
Author: Kathleen

ADOTAS – Online video advertising company Mixpo and Comcast Cable’s advertising sales arm Comcast Spotlight have teamed up to enable Comcast clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Local advertisers will be able to place standard display ads on Comcast.net (the portal for [...] more...

Comcast Unveils Traffic-Management Plan

Written on: September 22nd 2008
Author: Kathleen

ADOTAS – Comcast Corp. has formally given the Federal Communications Commission the down-low on how it plans to manage its broadband network in the future, without blocking apps or content. Comcast said that its new plan has been designed to give all users a fair share of bandwidth – and that [...] more...

Comcast Files Suit Against the FCC

Written on: September 5th 2008
Author: Kathleen

ADOTAS – Comcast has filed a lawsuit against the Federal Communications Commission in a bid to overturn the agency’s precedent-setting 3-2 decision saying that Comcast illegally blocked certain online traffic. The FCC found that Comcast violated net-neutrality principles and ordered Comcast to stop stymieing peer-to-peer traffic. The lawsuit doesn’t reveal the [...] more...

Comcast Buys DailyCandy for $125M

Written on: August 6th 2008
Author: Kathleen

ADOTAS – Comcast has reportedly gobbled up DailyCandy for $125 million — $50 million more than the amount industry sources previously speculated the company would pay. Montgomery & Co. ran the bidding process (Viacom was also reportedly wrangling for the bubbly, female-focused newsletter). DailyCandy was snapped up for about $3 million [...] more...

Rumor: Comcast to Snap of Daily Candy for $75M

Written on: July 24th 2008
Author: Kathleen

ADOTAS – Daily Candy, an e-newsletter aimed at the high-end shopaholic market, may be sold to Comcast for $75 million, according to reports on Gawker and Silicon Alley Insider. The wildly popular Daily Candy is owned by Pilot Group Ventures, and has been the target of several acquisition rumors. But this [...] more...

FCC To Drop Boom on Comcast, Online Ad Industry?

Written on: July 11th 2008
Author: Kathleen

ADOTAS – The Federal Communications Commission is reportedly poised to punish Comcast for blocking file-sharing applications, a decision that could have wide-ranging implications for the online industry. If the agency does decide against the Internet provider, it would be an industry first. Comcast got itself into hot water last Fall when it [...] more...

Brave New Wireless World Dawns

Written on: May 7th 2008
Author: Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

Comcast Agrees To Stop Slowing Traffic

Written on: March 28th 2008
Author: Sarah Novotny

ADOTAS — Cable operator Comcast Corporation agreed yesterday to change its practices in the wake of accusations that it impedes traffic to peer-to-peer sites. The move was a response to the Federal Communications Commission’s demands, but it looks like Comcast may not have gone far enough to please the powers [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
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Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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